They Sent It

“I looked at my husband and didn't hate him anymore.”

(That’s how you know HRT works.)

AlloyMonday, Sep 7, 2026 at 1:07 PM EasternKlaviyo
Alloy“I looked at my husband and didn't hate him anymore.”
Subject
“I looked at my husband and didn't hate him anymore.”
Preview text
(That’s how you know HRT works.)
From
hello@m.myalloy.com
Brand
Alloy
Sent
Mon Sep 7, 2026, 1:07 PM ET
Size
94 KB
Images
35
Links
33, 1 of them buttons
Subject length
53 characters

Against Alloy's usual

Sent in the 1 PM hour, which holds 4% of its emails; 24% arrive in the 6 PM hour. The subject is 53 characters; its average is 39.

Email headers

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From
Alloy <[email protected]>
Subject
“I looked at my husband and didn't hate him anymore.”
Date
Mon, 07 Sep 2026 17:07:52 +0000
Message-ID domain
i-0824cb18193ba834f.mta1vrest.sd.prd.sparkpost
Return-Path domain
m.myalloy.com
DKIM signature
d=m.myalloy.com s=scph1023

Servers it passed through, newest first

  1. from 10.90.12.81 [10.90.12.81] by i-….….sd.prd.sparkpost with REST

Other sending headers (names only): X-MSFBL

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Sent just before and after

Sep 14, 2026 6:37 PMQ: “When’s the best time to start HRT?”
Sep 13, 2026 11:35 PMThe real reason you're up at 3am.
Sep 10, 2026 6:13 PMWhat’s sex even supposed to look like after 40?
Sep 7, 2026 1:07 PM“I looked at my husband and didn't hate him anymore.” (this email)
Sep 4, 2026 5:34 PMThe estrogen eye cream everyone's talking about
Sep 2, 2026 7:11 PM20% off to stop putting yourself last
Aug 31, 2026 7:08 PMEvamist® 101: Why we love it

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