Why some scams die in hours (and others run for months)

Preview text: Why some scams die in hours (and others run for months) 96 Next Thursday, Brett Johnson…

Thursday, Sep 10, 2026 at 9:33 AM EasternHubSpot

Allure SecurityWhy some scams die in hours (and others run for months)

Fit to screenFull size

Using this email in an article? Credit: Allure Security email via They Sent It, with a link to this page. Full-size image

Use this example

Subject: Why some scams die in hours (and others run for months)
Preview text: Why some scams die in hours (and others run for months) 96 Next Thursday, Brett Johnson…
From: marketing@alluresecurity.com
Brand: Allure Security
ESP: HubSpot
Sent: Thu Sep 10, 2026, 9:33 AM ET
Sent to: alluresecurity.com, login.alluresecurity.com, test.alluresecurity.com
Size: 30 KB
Images: 3
Links: 4, 1 of them buttons
Subject length: 55 characters

Against Allure Security's usual

Sent in its busiest hour, 9 AM, which holds 35% of its emails. The subject is 55 characters; its average is 46.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Allure Security <[email protected]>
Reply-To: [email protected]
Subject: Why some scams die in hours (and others run for months)
Date: Thu, 10 Sep 2026 09:33:49 -0400
Message-ID domain: 4039079m.alluresecurity.com
Return-Path domain: 4039079m.alluresecurity.com
DKIM signature: d=4039079m.alluresecurity.com s=hs2; d=alluresecurity.com s=hs1
List-Unsubscribe: Present, one-click
Feedback-ID sender: HubSpot

Other sending headers (names only): X-HS-Cid, X-Report-Abuse-To

	Oct 1, 2026 9:45 AM	One week out: the scams that build themselves
	Sep 24, 2026 9:45 AM	The final session: what AI does to impersonation
	Sep 17, 2026 9:33 AM	Brett Johnson is back TODAY at 1pm ET
	Sep 10, 2026 9:33 AM	Why some scams die in hours (and others run for months) (this email)
	Sep 3, 2026 9:33 AM	Brett’s back, and this time he’s showing you the machinery
	Aug 27, 2026 9:29 AM	Brett Johnson goes live TODAY at 1pm ET
	Aug 20, 2026 2:41 PM	The lies that worked (and the ones that didn’t)