Coming Soon

Preview text: The Y2K drop you've been waiting for

ALT Swim

Wednesday, Oct 28, 2026 at 4:55 PM EasternKlaviyo

ALT SwimComing Soon

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Subject: Coming Soon
Preview text: The Y2K drop you've been waiting for
From: hello@altswim.com
Brand: ALT Swim
ESP: Klaviyo
Sent: Wed Oct 28, 2026, 4:55 PM ET
Size: 73 KB
Images: 17
Links: 26, 9 of them buttons
Subject length: 11 characters

Against ALT Swim's usual

Sent in the 4 PM hour, which holds 5% of its emails; 30% arrive in the 6 PM hour. The subject is 11 characters; its average is 24.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: ALT <[email protected]>
Subject: Coming Soon
Date: Wed, 28 Oct 2026 20:55:46 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.altswim.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.altswim.com s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Nov 1, 2026 5:00 PM	1 hour to go!
	Oct 30, 2026 6:00 PM	24 hours to go, have you unlocked early access?
	Oct 29, 2026 6:02 PM	The 2000s are so back
	Oct 28, 2026 4:55 PM	Coming Soon (this email)
	Oct 25, 2026 2:45 AM	We didn't think this was possible...
	Oct 25, 2026 2:45 AM	Be prepared for compliments
	Oct 24, 2026 12:33 PM	Complimentary embroidery 🧵