The 2000s are so back

Preview text: Your first look at our Y2K birthday collection

ALT Swim

Thursday, Oct 29, 2026 at 6:02 PM EasternKlaviyo

ALT SwimThe 2000s are so back

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The 2000s are so back - email from ALT Swim

Using this email in an article? Credit: ALT Swim email via They Sent It, with a link to this page. Full-size image

Subject: The 2000s are so back
Preview text: Your first look at our Y2K birthday collection
From: hello@altswim.com
Brand: ALT Swim
ESP: Klaviyo
Sent: Thu Oct 29, 2026, 6:02 PM ET
Size: 78 KB
Images: 22
Links: 29, 9 of them buttons
Subject length: 21 characters

Against ALT Swim's usual

Sent in its busiest hour, 6 PM, which holds 30% of its emails. The subject is 21 characters; its average is 24.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: ALT <[email protected]>
Subject: The 2000s are so back
Date: Thu, 29 Oct 2026 22:02:59 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.altswim.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.altswim.com s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Nov 1, 2026 5:31 PM	30 mins to go!
	Nov 1, 2026 5:00 PM	1 hour to go!
	Oct 30, 2026 6:00 PM	24 hours to go, have you unlocked early access?
	Oct 29, 2026 6:02 PM	The 2000s are so back (this email)
	Oct 28, 2026 4:55 PM	Coming Soon
	Oct 25, 2026 2:45 AM	We didn't think this was possible...
	Oct 25, 2026 2:45 AM	Be prepared for compliments