How many animals died for your vegan moisturiser?
Preview text: The label says cruelty-free. The field it came from tells a different story.

Using this email in an article? Credit: Ancestral Cosmetics email via They Sent It, with a link to this page. Full-size image
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- Subject
- How many animals died for your vegan moisturiser?
- Preview text
- The label says cruelty-free. The field it came from tells a different story.
- From
- help@
ancestralcosmetics.com - Brand
- Ancestral Cosmetics
- ESP
- Klaviyo
- Sent
- Fri Nov 6, 2026, 2:00 PM ET
- Sent to
- ancestralcosmetics.com, Europe (ancestralcosmetics.eu), originaltallowandhoneybalm.com, originaltallowbalm.com, tallowbased.com
- Size
- 77 KB
- Images
- 15
- Links
- 29, 12 of them buttons
- Subject length
- 49 characters
Against Ancestral Cosmetics's usual
Sent in its busiest hour, 2 PM, which holds 35% of its emails. The subject is 49 characters; its average is 33.
Sent just before and after
| Nov 9, 2026 2:00 PM | Christmas bundles are live (up to 35% OFF) | |
| Nov 6, 2026 2:00 PM | How many animals died for your vegan moisturiser? (this email) | |
| Nov 4, 2026 2:01 PM | The first time she didn’t cry | |
| Nov 2, 2026 2:00 PM | Why does it cost so much? | |
| Oct 30, 2026 3:03 PM | The shelf that’s costing you more than you think | |
| Oct 28, 2026 3:00 PM | Her nana smelled it from the hallway | |
| Oct 27, 2026 11:57 PM | 99% of skin experts will NEVER tell you this |
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The shelf that’s costing you more than you think
Oct 30, 2026 3:03 PM
Her nana smelled it from the hallway
Oct 28, 2026 3:00 PM
99% of skin experts will NEVER tell you this
Oct 27, 2026 11:57 PM
Oct 26, 2026 3:04 PM
99% of skin experts will NEVER tell you this
Oct 26, 2026 12:55 AM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Nov 6, 2026.











