Plaid, but not how you remember it

Preview text: Bold color, unexpected combinations, and statement pieces that rethink the classic.

Aratta

Saturday, Sep 5, 2026 at 11:32 AM EasternKlaviyo

ArattaPlaid, but not how you remember it

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Plaid, but not how you remember it - email from Aratta

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Subject: Plaid, but not how you remember it
Preview text: Bold color, unexpected combinations, and statement pieces that rethink the classic.
From: shop@shoparatta.com
Brand: Aratta
ESP: Klaviyo
Sent: Sat Sep 5, 2026, 11:32 AM ET
Size: 39 KB
Images: 12
Links: 18, 9 of them buttons
Subject length: 34 characters

Against Aratta's usual

Sent in the 11 AM hour, which holds 20% of its emails; 50% arrive in the 10 AM hour. The subject is 34 characters; its average is 36.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Aratta <[email protected]>
Subject: Plaid, but not how you remember it
Date: Sat, 05 Sep 2026 15:32:29 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.shoparatta.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.shoparatta.com s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Sep 8, 2026 11:30 AM	Look closer. The details are everything.
	Sep 7, 2026 11:31 AM	Who says a day off should look basic?
	Sep 6, 2026 11:30 AM	Dress like Monday can wait
	Sep 5, 2026 11:32 AM	Plaid, but not how you remember it (this email)
	Sep 4, 2026 11:30 AM	Wear something they’ll remember
	Sep 3, 2026 10:30 AM	Same shape. Completely different story.
	Sep 1, 2026 10:30 AM	September looks good on you