Same shape. Completely different story.

Preview text: Five kimonos, five distinct moods, and no two ways to wear them quite the same.

Thursday, Sep 3, 2026 at 10:30 AM EasternKlaviyo

ArattaSame shape. Completely different story.

Fit to screenFull size

Subject: Same shape. Completely different story.
Preview text: Five kimonos, five distinct moods, and no two ways to wear them quite the same.
From: shop@shoparatta.com
Brand: Aratta
ESP: Klaviyo
Sent: Thu Sep 3, 2026, 10:30 AM ET
Size: 39 KB
Images: 12
Links: 18, 9 of them buttons
Subject length: 39 characters

Against Aratta's usual

Sent in its busiest hour, 10 AM, which holds 51% of its emails. The subject is 39 characters; its average is 36.

	Sep 6, 2026 11:30 AM	Dress like Monday can wait
	Sep 5, 2026 11:32 AM	Plaid, but not how you remember it
	Sep 4, 2026 11:30 AM	Wear something they’ll remember
	Sep 3, 2026 10:30 AM	Same shape. Completely different story. (this email)
	Sep 1, 2026 10:30 AM	September looks good on you
	Aug 31, 2026 10:30 AM	Before August is over...
	Aug 30, 2026 10:30 AM	The next chapter just arrived