Unpopular opinion in the fashion industry:

Preview text: "you only need one jacket."

Monday, Sep 14, 2026 at 6:00 AM EasternKlaviyo

Astrid WildUnpopular opinion in the fashion industry:

Fit to screenFull size

Using this email in an article? Credit: Astrid Wild email via They Sent It, with a link to this page. Full-size image

Use this example

Subject: Unpopular opinion in the fashion industry:
Preview text: "you only need one jacket."
From: maria@astridwild.com
Brand: Astrid Wild
ESP: Klaviyo
Sent: Mon Sep 14, 2026, 6:00 AM ET
Sent to: Germany (astridwild.de), Norway (astridwild.no), astridwild.nu, United Kingdom (astridwild.uk)
Size: 35 KB
Images: 6
Links: 9, 6 of them buttons
Subject length: 42 characters

Against Astrid Wild's usual

Sent in its busiest hour, 6 AM, which holds 43% of its emails. The subject is 42 characters; its average is 29.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

	Sep 20, 2026 6:00 AM	🐑 Our favorite thing about fall →
	Sep 18, 2026 6:00 AM	Save 5% when buying our shell set 🍃
	Sep 16, 2026 6:00 AM	Counting down the days... 🍇
	Sep 14, 2026 6:00 AM	Unpopular opinion in the fashion industry: (this email)
	Sep 13, 2026 6:01 AM	Shop the fall look by Nike Nilsson 🖤🌲
	Sep 11, 2026 7:00 AM	Soon at Nordiska Kompaniet!
	Sep 9, 2026 6:00 AM	Coming soon: A new vest color! 🍇