TikTok is going after Yelp and Google Maps with an in-app restaurant guide.

Preview text: TikTok is going after Yelp and Google Maps with an in-app restaurant guide. 96 Plus, new…

Back of HouseTuesday, Nov 3, 2026 at 12:50 PM EasternHubSpot
Back of HouseTikTok is going after Yelp and Google Maps with an in-app restaurant guide.
Subject
TikTok is going after Yelp and Google Maps with an in-app restaurant guide.
Preview text
TikTok is going after Yelp and Google Maps with an in-app restaurant guide. 96 Plus, new…
From
hi@backofhouse.io
Sent
Tue Nov 3, 2026, 12:50 PM ET
Sent to
backofhouse-7620253.hs-sites.com, backofhouse.io
Size
98 KB
Images
8
Links
19, 2 of them buttons
Subject length
75 characters

Against Back of House's usual

Sent in its busiest hour, 12 PM, which holds 24% of its emails. The subject is 75 characters; its average is 52.

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From
Back of House <[email protected]>
Subject
TikTok is going after Yelp and Google Maps with an in-app restaurant guide.
Date
Tue, 3 Nov 2026 12:50:21 -0500
Message-ID domain
7620253m.backofhouse.io
Return-Path domain
7620253m.backofhouse.io
DKIM signature
d=7620253m.backofhouse.io s=hs2; d=backofhouse.io s=hs1-7620253
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dkim=pass (7620253m.backofhouse.io), dkim=pass (backofhouse.io), spf=pass (7620253m.backofhouse.io), dmarc=pass (backofhouse.io)
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HubSpot

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  1. from bid46w5.….backofhouse.io [158.247.19.183] by our receiving server with ESMTPS

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Sent just before and after

Nov 10, 2026 12:46 PMHow one restaurateur practices frugality without diminishing the experience.
Nov 4, 2026 4:02 PMLooking for a technology solution? Start here.
Nov 3, 2026 12:50 PMTikTok is going after Yelp and Google Maps with an in-app restaurant guide. (this email)
Nov 2, 2026 3:48 PMSomething to listen to during prep...
Oct 31, 2026 5:01 PMSomething to listen to during prep...
Oct 28, 2026 5:01 PMWe did the homework so you don't have to
Oct 27, 2026 12:51 PMThese restaurants are banning phones—and diners love it.

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