They Sent It

This One’s For Uncle Tony 🧢

Quiet confidence. Effortless cool. You’ll get it.

Backshore ApparelSaturday, Apr 18, 2026 at 8:30 AM EasternKlaviyo
Backshore ApparelThis One’s For Uncle Tony 🧢
Subject
This One’s For Uncle Tony 🧢
Preview text
Quiet confidence. Effortless cool. You’ll get it.
From
mike@backshoreapparel.com
Sent
Sat Apr 18, 2026, 8:30 AM ET
Size
65 KB
Images
9
Links
17, 7 of them buttons
Subject length
27 characters

Against Backshore Apparel's usual

Sent in its busiest hour, 8 AM, which holds 21% of its emails. The subject is 27 characters; its average is 28.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Backshore Apparel <[email protected]>
Subject
This One’s For Uncle Tony 🧢
Date
Sat, 18 Apr 2026 12:30:16 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.backshoreapparel.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.backshoreapparel.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-24-51.kmta.shared.klaviyomail.com [170.203.24.51] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

May 10, 2026 8:00 AMHappy Mother's Day - From Backshore 🌊
May 9, 2026 8:45 AMThe Meaning Behind Backshore 🏖️
May 2, 2026 9:30 AMHat of the Month: The Journey 🧢
Apr 18, 2026 8:30 AMThis One’s For Uncle Tony 🧢 (this email)
Apr 10, 2026 4:00 PMMore Than a Name: Mama F. 🧢
Apr 3, 2026 8:45 AMThe Story Behind The Journey 🌺
Mar 27, 2026 8:45 AMThere’s a Story Behind Every Hat 🧢

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