They Sent It

The Story Behind The Journey 🌺

Where it came from—and what it really means.

Backshore ApparelFriday, Apr 3, 2026 at 8:45 AM EasternKlaviyo
Backshore ApparelThe Story Behind The Journey 🌺
Subject
The Story Behind The Journey 🌺
Preview text
Where it came from—and what it really means.
From
mike@backshoreapparel.com
Sent
Fri Apr 3, 2026, 8:45 AM ET
Size
61 KB
Images
9
Links
17, 7 of them buttons
Subject length
30 characters

Against Backshore Apparel's usual

Sent in its busiest hour, 8 AM, which holds 21% of its emails. The subject is 30 characters; its average is 28.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Backshore Apparel <[email protected]>
Subject
The Story Behind The Journey 🌺
Date
Fri, 03 Apr 2026 12:45:36 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.backshoreapparel.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.backshoreapparel.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-28-24.kmta.shared.klaviyomail.com [170.203.28.24] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

May 9, 2026 8:45 AMThe Meaning Behind Backshore 🏖️
May 2, 2026 9:30 AMHat of the Month: The Journey 🧢
Apr 18, 2026 8:30 AMThis One’s For Uncle Tony 🧢
Apr 10, 2026 4:00 PMMore Than a Name: Mama F. 🧢
Apr 3, 2026 8:45 AMThe Story Behind The Journey 🌺 (this email)
Mar 27, 2026 8:45 AMThere’s a Story Behind Every Hat 🧢
Mar 16, 2026 6:40 AM👀 Are you Still Looking?

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