Horse Meat Horror Story

Preview text: Is it so much to ask that the food you buy from the store actually is what it says it is?

Backyard ButchersSaturday, Oct 31, 2026 at 12:22 PM EasternKlaviyo
Backyard ButchersHorse Meat Horror Story
Subject
Horse Meat Horror Story
Preview text
Is it so much to ask that the food you buy from the store actually is what it says it is?
From
hello@email.backyardbutchers.com
Sent
Sat Oct 31, 2026, 12:22 PM ET
Sent to
backyardbutchers.com, bbpbjs.info, thebackyardbutchers.com
Size
46 KB
Images
11
Links
14, 10 of them buttons
Subject length
23 characters

Against Backyard Butchers's usual

Sent in its busiest hour, 12 PM, which holds 25% of its emails. The subject is 23 characters; its average is 31.

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From
Backyard Butchers <[email protected]>
Subject
Horse Meat Horror Story
Date
Sat, 31 Oct 2026 16:22:49 +0000 (UTC)
Message-ID domain
geopod-ismtpd-94
Return-Path domain
k1.email.backyardbutchers.com
DKIM signature
d=email.backyardbutchers.com s=s1
List-Unsubscribe
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Servers it passed through, newest first

  1. by recvd-…-67kvz with SMTP
  2. from (unnamed) by geopod-ismtpd-94 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Nov 3, 2026 12:08 PMNights like this…
Nov 3, 2026 12:08 PMNights like this…
Nov 2, 2026 1:44 PMWhere our chicken comes from
Oct 31, 2026 12:22 PMHorse Meat Horror Story (this email)
Oct 30, 2026 12:27 PMSkip the expensive steakhouse
Oct 29, 2026 10:22 PMGood meat. No guesswork.
Oct 29, 2026 2:12 PMYour first box is ready to ship 📦

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