The story behind the sparkle
Preview text: Why our candy takes days, not minutes, to make
Using this email in an article? Credit: Bak'd email via They Sent It, with a link to this page. Full-size image
- Subject
- The story behind the sparkle
- Preview text
- Why our candy takes days, not minutes, to make
- From
- send@
bakd.com.au - Brand
- Bak'd
- ESP
- Klaviyo
- Sent
- Wed Oct 21, 2026, 4:03 AM ET
- Size
- 37 KB
- Images
- 13
- Links
- 12
- Subject length
- 28 characters
Against Bak'd's usual
Sent in the 4 AM hour, which holds 11% of its emails; 28% arrive in the 4 PM hour. The subject is 28 characters; its average is 35.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Bak'd <[email protected]>
- Subject
- The story behind the sparkle
- Date
- Wed, 21 Oct 2026 08:03:12 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-33
- Return-Path domain
- send.bakd.com.au
- DKIM signature
- d=bakd.com.au s=kl2
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-…-bdcp4 with SMTP
- from (unnamed) by geopod-ismtpd-33 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Oct 24, 2026 11:46 AM | Don't just take our word for it | |
| Oct 22, 2026 4:05 AM | Meet your first Crystal Stix | |
| Oct 21, 2026 3:00 PM | Besties, we're obsessed with your videos | |
| Oct 21, 2026 4:03 AM | The story behind the sparkle (this email) | |
| Oct 20, 2026 4:51 PM | Hey fam, welcome to Bak'd 🍬 | |
| Oct 14, 2026 3:01 AM | Choc Gems are breaking the internet | |
| Oct 12, 2026 3:00 PM | Four riddles. Four candies. Go. |
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Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Oct 21, 2026.
