Choc Gems are breaking the internet

Preview text: Three creators. One obsession.

Bak'dWednesday, Oct 14, 2026 at 3:01 AM EasternKlaviyo
Bak'dChoc Gems are breaking the internet
Subject
Choc Gems are breaking the internet
Preview text
Three creators. One obsession.
From
sarah@bakd.com.au
Brand
Bak'd
Sent
Wed Oct 14, 2026, 3:01 AM ET
Size
42 KB
Images
17
Links
16
Subject length
35 characters

Against Bak'd's usual

Sent in the 3 AM hour, which holds 4% of its emails; 28% arrive in the 4 PM hour. The subject is 35 characters, the same as its average.

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From
Bak'd <[email protected]>
Subject
Choc Gems are breaking the internet
Date
Wed, 14 Oct 2026 07:01:34 +0000 (UTC)
Message-ID domain
geopod-ismtpd-47
Return-Path domain
send.bakd.com.au
DKIM signature
d=bakd.com.au s=kl2
List-Unsubscribe
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  1. by recvd-…-c9vfj with SMTP
  2. from (unnamed) by geopod-ismtpd-47 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 21, 2026 3:00 PMBesties, we're obsessed with your videos
Oct 21, 2026 4:03 AMThe story behind the sparkle
Oct 20, 2026 4:51 PMHey fam, welcome to Bak'd 🍬
Oct 14, 2026 3:01 AMChoc Gems are breaking the internet (this email)
Oct 12, 2026 3:00 PMFour riddles. Four candies. Go.
Oct 10, 2026 3:01 PMHOT TAKE: Sour sherbet makes everything taste better
Oct 10, 2026 7:49 AMStill our bestie?

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