Basics By B subject lines
61 subject lines averaging 30 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 31, 2026 3:01 AM | Beauty trends that haunt Bonnie 👻 | 33 | And she’s not holding back. | Oct 31, 2026 3:01 AM · 33 characters. And she’s not holding back. | |
| Oct 29, 2026 3:01 AM | Your brushes just got an upgrade | 32 | Our 10-piece brush set now comes with a case. | Oct 29, 2026 3:01 AM · 32 characters. Our 10-piece brush set now comes with a case. | |
| Oct 29, 2026 2:36 AM | Ready to glow? | 14 | Expert formulas designed to simplify your routine. | Oct 29, 2026 2:36 AM · 14 characters. Expert formulas designed to simplify your routine. | |
| Oct 27, 2026 6:08 AM | Still thinking about it? | 24 | Your next pick is waiting for you 💛 | Oct 27, 2026 6:08 AM · 24 characters. Your next pick is waiting for you 💛 | |
| Oct 25, 2026 3:00 AM | How I do no-makeup makeup (3 products) | 38 | Hint: it doesn't start with foundation. | Oct 25, 2026 3:00 AM · 38 characters. Hint: it doesn't start with foundation. | |
| Oct 22, 2026 5:51 AM | You’re In! Let’s Start Earning Points | 37 | Collect points, unlock perks, and enjoy rewards made just for you. | Oct 22, 2026 5:51 AM · 37 characters. Collect points, unlock perks, and enjoy rewards made just for you. | |
| Oct 22, 2026 3:01 AM | This isn’t just for your lips 👀 | 31 | How Bonnie wears Jube Tube | Oct 22, 2026 3:01 AM · 31 characters. How Bonnie wears Jube Tube | |
| Oct 20, 2026 3:01 AM | Three ways to use your eyeliner pencil | 38 | Tightline, smudge or wing it with one pencil | Oct 20, 2026 3:01 AM · 38 characters. Tightline, smudge or wing it with one pencil | |
| Oct 18, 2026 3:00 AM | How I do no-makeup makeup (using 3 products only) | 49 | Spolier: no foundation required | Oct 18, 2026 3:00 AM · 49 characters. Spolier: no foundation required | |
| Oct 15, 2026 3:01 AM | The lip that's still there at 5pm 💋 | 35 | The 8-hour lip stain you'll actually forget you're wearing. | Oct 15, 2026 3:01 AM · 35 characters. The 8-hour lip stain you'll actually forget you're wearing. | |
| Oct 13, 2026 3:01 AM | Our October favourites | 22 | The products we're reaching for this month. | Oct 13, 2026 3:01 AM · 22 characters. The products we're reaching for this month. | |
| Oct 8, 2026 4:00 AM | Why I made the Cream Palette | 28 | And yes, every shade can go on your lips | Oct 8, 2026 4:00 AM · 28 characters. And yes, every shade can go on your lips | |
| Oct 6, 2026 4:50 AM | Meet the artist behind our new palette | 38 | Get to know Melbourne-based artist Kirsten Jackson. | Oct 6, 2026 4:50 AM · 38 characters. Get to know Melbourne-based artist Kirsten Jackson. | |
| Oct 2, 2026 5:02 PM | The Cream Palette is here 🎨 | 27 | Receive a FREE double-ended brush with the palette. Today only. | Oct 2, 2026 5:02 PM · 27 characters. Receive a FREE double-ended brush with the palette. Today only. | |
| Oct 1, 2026 4:01 AM | Something is dropping this Saturday 👀 | 37 | Few more clues inside | Oct 1, 2026 4:01 AM · 37 characters. Few more clues inside | |
| Sep 28, 2026 4:01 AM | Something new is coming… 🎨 | 26 | We’ve been working on something special. | Sep 28, 2026 4:01 AM · 26 characters. We’ve been working on something special. | |
| Sep 27, 2026 4:00 AM | The five things in our makeup bag | 33 | The everyday products we wouldn't go without. | Sep 27, 2026 4:00 AM · 33 characters. The everyday products we wouldn't go without. | |
| Sep 24, 2026 4:30 AM | My most-used product, hands down | 32 | The concealer you'll reach for every day | Sep 24, 2026 4:30 AM · 32 characters. The concealer you'll reach for every day | |
| Sep 23, 2026 3:37 AM | Ready to glow? | 14 | Expert formulas designed to simplify your routine. | Sep 23, 2026 3:37 AM · 14 characters. Expert formulas designed to simplify your routine. | |
| Sep 21, 2026 7:46 PM | Take another look... | 20 | These are the products you’ll actually use! | Sep 21, 2026 7:46 PM · 20 characters. These are the products you’ll actually use! | |
| Sep 20, 2026 10:12 AM | Still thinking about it? | 24 | Your next pick is waiting for you 💛 | Sep 20, 2026 10:12 AM · 24 characters. Your next pick is waiting for you 💛 | |
| Sep 20, 2026 4:04 AM | Brows really do change everything | 33 | It starts with the right eyebrow pencil | Sep 20, 2026 4:04 AM · 33 characters. It starts with the right eyebrow pencil | |
| Sep 17, 2026 4:01 AM | Meet your new favourite makeup look | 35 | Warm, glowy and very easy to recreate. | Sep 17, 2026 4:01 AM · 35 characters. Warm, glowy and very easy to recreate. | |
| Sep 15, 2026 4:01 AM | We just dropped something… ✨ | 28 | Our favourite glow products, bundled up. | Sep 15, 2026 4:01 AM · 28 characters. Our favourite glow products, bundled up. | |
| Sep 13, 2026 4:03 AM | From day to night in 5 minutes | 30 | The same products, just a little more of everything. | Sep 13, 2026 4:03 AM · 30 characters. The same products, just a little more of everything. | |
| Sep 10, 2026 4:02 AM | The only makeup brushes you need | 32 | Four brushes. Everything you actually need. | Sep 10, 2026 4:02 AM · 32 characters. Four brushes. Everything you actually need. | |
| Sep 6, 2026 4:01 AM | The basics we're loving right now | 33 | Five favourites worth adding to your makeup bag. | Sep 6, 2026 4:01 AM · 33 characters. Five favourites worth adding to your makeup bag. | |
| Sep 4, 2026 4:02 AM | Find your perfect lip | 21 | Your lip mood, matched to your shade. | Sep 4, 2026 4:02 AM · 21 characters. Your lip mood, matched to your shade. | |
| Sep 2, 2026 4:05 AM | Stop drawing your brows | 23 | Do this instead (it takes 3 minutes) | Sep 2, 2026 4:05 AM · 23 characters. Do this instead (it takes 3 minutes) | |
| Aug 30, 2026 4:00 AM | The staples we use every single day | 35 | Our go-to makeup staples, all in one place. | Aug 30, 2026 4:00 AM · 35 characters. Our go-to makeup staples, all in one place. | |
| Aug 27, 2026 4:53 AM | The 3-minute smokey eye | 23 | All you need is a really good eyeliner. | Aug 27, 2026 4:53 AM · 23 characters. All you need is a really good eyeliner. | |
| Aug 25, 2026 4:02 AM | Your best lip stain starts here | 31 | Six shades, one formula you'll keep reaching for | Aug 25, 2026 4:02 AM · 31 characters. Six shades, one formula you'll keep reaching for | |
| Aug 23, 2026 4:01 AM | The moisturiser your makeup routine's been missing | 50 | Deep hydration, peptides and your healthiest-looking skin. | Aug 23, 2026 4:01 AM · 50 characters. Deep hydration, peptides and your healthiest-looking skin. | |
| Aug 22, 2026 3:38 AM | Ready to glow? | 14 | Expert formulas designed to simplify your routine. | Aug 22, 2026 3:38 AM · 14 characters. Expert formulas designed to simplify your routine. | |
| Aug 20, 2026 8:35 AM | Still thinking about it? | 24 | Your next pick is waiting for you 💛 | Aug 20, 2026 8:35 AM · 24 characters. Your next pick is waiting for you 💛 | |
| Aug 20, 2026 4:01 AM | Our favourite lip combos, revealed | 34 | The lip pairings we're wearing on repeat. | Aug 20, 2026 4:01 AM · 34 characters. The lip pairings we're wearing on repeat. | |
| Aug 18, 2026 4:00 AM | Your natural glow tutorial is here | 34 | Bonnie's go-to products for fresh, radiant skin. | Aug 18, 2026 4:00 AM · 34 characters. Bonnie's go-to products for fresh, radiant skin. | |
| Aug 12, 2026 4:02 AM | Introducing our lightest shade yet | 34 | Meet Shade 1A plus, Shade 1 is back. | Aug 12, 2026 4:02 AM · 34 characters. Meet Shade 1A plus, Shade 1 is back. | |
| Aug 9, 2026 4:03 AM | Best seller for a reason ✨ | 26 | 150,000+ bottles sold | Aug 9, 2026 4:03 AM · 26 characters. 150,000+ bottles sold | |
| Aug 6, 2026 4:00 AM | August favourites have arrived | 30 | The products we're reaching for this month. | Aug 6, 2026 4:00 AM · 30 characters. The products we're reaching for this month. | |
| Aug 4, 2026 4:01 AM | I wear this to everything | 25 | Gym drop-off, dinner, the school run, same one product | Aug 4, 2026 4:01 AM · 25 characters. Gym drop-off, dinner, the school run, same one product | |
| Aug 2, 2026 4:01 AM | The concealer you'll reach for every day | 40 | High coverage with a hydrating, dewy finish | Aug 2, 2026 4:01 AM · 40 characters. High coverage with a hydrating, dewy finish | |
| Jul 30, 2026 4:00 AM | Get ready with Bonnie | 21 | My everyday makeup routine, from start to finish. | Jul 30, 2026 4:00 AM · 21 characters. My everyday makeup routine, from start to finish. | |
| Jul 28, 2026 4:00 AM | If I lost my makeup bag tomorrow... | 35 | These are the first four products I'd replace. | Jul 28, 2026 4:00 AM · 35 characters. These are the first four products I'd replace. | |
| Jul 26, 2026 4:01 AM | The glow your makeup routine is missing | 39 | Meet the drop behind that effortless radiance. | Jul 26, 2026 4:01 AM · 39 characters. Meet the drop behind that effortless radiance. | |
| Jul 22, 2026 3:36 AM | Ready to glow? | 14 | Expert formulas designed to simplify your routine. | Jul 22, 2026 3:36 AM · 14 characters. Expert formulas designed to simplify your routine. | |
| Jul 20, 2026 7:46 PM | Take another look... | 20 | These are the products you’ll actually use! | Jul 20, 2026 7:46 PM · 20 characters. These are the products you’ll actually use! | |
| Jul 20, 2026 1:28 AM | Still thinking about it? | 24 | Your next pick is waiting for you 💛 | Jul 20, 2026 1:28 AM · 24 characters. Your next pick is waiting for you 💛 | |
| Jul 19, 2026 4:01 AM | Your 5-minute everyday face, sorted | 35 | The products we reach for every morning | Jul 19, 2026 4:01 AM · 35 characters. The products we reach for every morning | |
| Jul 16, 2026 4:00 AM | You Wore It Best 💋 | 18 | The makeup looks we're loving right now. | Jul 16, 2026 4:00 AM · 18 characters. The makeup looks we're loving right now. |
Based on 61 emails received from Jun 18 to Oct 31, 2026. Times in US Eastern. How we collect