Is Everyone Lying About Their SPF Claims? It's Complicated.

Preview text: INSIDE: Global Beauty Sales Rise 10% as E-Commerce Reshapes the Industry, ShopTalk 2026…

BeautyMatter

Wednesday, Apr 8, 2026 at 8:00 AM EasternKlaviyo

BeautyMatterIs Everyone Lying About Their SPF Claims? It's Complicated.

Image not available

No image available for this email.

Subject: Is Everyone Lying About Their SPF Claims? It's Complicated.
Preview text: INSIDE: Global Beauty Sales Rise 10% as E-Commerce Reshapes the Industry, ShopTalk 2026…
From: info@beautymatter.com
Brand: BeautyMatter
ESP: Klaviyo
Sent: Wed Apr 8, 2026, 8:00 AM ET
Sent to: awards.beautymatter.com, beautymatter.com, beautymatterevents.com, bmnextsummit.com, events.beautymatter.com, future50.beautymatter.com, next.beautymatter.com, thenextawards.com
Size: 147 KB
Images: 33
Links: 63, 6 of them buttons
Subject length: 59 characters

Against BeautyMatter's usual

Sent in its busiest hour, 8 AM, which holds 68% of its emails. The subject is 59 characters; its average is 43.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: BeautyMatter <[email protected]>
Subject: Is Everyone Lying About Their SPF Claims? It's Complicated.
Date: Wed, 08 Apr 2026 12:00:35 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.beautymatter.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.beautymatter.com s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from kl-203-24-55.kmta.shared.klaviyomail.com [170.203.24.55] by our receiving server with ESMTPS
from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

	Apr 11, 2026 8:00 AM	Weekly Content RoundUp
	Apr 10, 2026 8:02 AM	How Nykaa Built India’s Beauty Market
	Apr 9, 2026 8:00 AM	What’s Next in Beauty? See It in Las Vegas
	Apr 8, 2026 8:00 AM	Is Everyone Lying About Their SPF Claims? It's Complicated. (this email)
	Apr 7, 2026 8:00 AM	Time is Running Out! Early Pricing Ends In One Week
	Apr 6, 2026 8:00 AM	Trust Is the New Clickbait—and QVC Had It First
	Apr 5, 2026 11:15 AM	Must Read: March 2026