Rush Week Is the New Runway: Why Beauty Brands Are Betting Big on Sororities

Preview text: INSIDE: The Top 10 Trending Legacy Beauty Brands on Amazon, Precision Over Hype: The…

BeautyMatterMonday, May 18, 2026 at 8:00 AM EasternKlaviyo
BeautyMatterRush Week Is the New Runway: Why Beauty Brands Are Betting Big on Sororities
Subject
Rush Week Is the New Runway: Why Beauty Brands Are Betting Big on Sororities
Preview text
INSIDE: The Top 10 Trending Legacy Beauty Brands on Amazon, Precision Over Hype: The…
From
info@beautymatter.com
Sent
Mon May 18, 2026, 8:00 AM ET
Sent to
awards.beautymatter.com, beautymatter.com, beautymatterevents.com, bmnextsummit.com, events.beautymatter.com, future50.beautymatter.com, next.beautymatter.com, thenextawards.com
Size
138 KB
Images
32
Links
60, 4 of them buttons
Subject length
77 characters

Against BeautyMatter's usual

Sent in its busiest hour, 8 AM, which holds 68% of its emails. The subject is 77 characters; its average is 44.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
BeautyMatter <[email protected]>
Subject
Rush Week Is the New Runway: Why Beauty Brands Are Betting Big on Sororities
Date
Mon, 18 May 2026 12:00:06 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.beautymatter.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.beautymatter.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-24-34.kmta.shared.klaviyomail.com [170.203.24.34] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

May 20, 2026 2:00 PM🍸 Join us for Cocktails & Conversations
May 20, 2026 8:00 AMSmells Familiar: Inside BORNTOSTANDOUT’S Dupe Battle
May 19, 2026 8:00 AM⏰ Enter by May 22 to Save
May 18, 2026 8:00 AMRush Week Is the New Runway: Why Beauty Brands Are Betting Big on Sororities (this email)
May 17, 2026 11:15 AM[Register Now] China's Comeback: What it Means for Global Beauty
May 16, 2026 8:00 AMWeekly Content RoundUp
May 15, 2026 8:00 AMEXCLUSIVE: K-Beauty Showdown: Amorepacific CEO Reveals Steady Strategy

More from BeautyMatter

All BeautyMatter emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.