BetterTan Swim subject lines
54 subject lines averaging 30 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 2, 2026 1:29 PM | Have you seen our new pieces, sun lover? | 40 | Still on your mind? The piece you were eyeing is still here — plus plenty more to explore. | Nov 2, 2026 1:29 PM · 40 characters. Still on your mind? The piece you were eyeing is still here — plus plenty more to explore. | |
| Nov 1, 2026 1:28 PM | Ready to experience the BetterTan Difference? | 45 | See why people love us! | Nov 1, 2026 1:28 PM · 45 characters. See why people love us! | |
| Oct 31, 2026 3:02 PM | 🎃 Your treat. 60 minutes. | 26 | 50% off everything. Until 4pm ET. Tap and it's applied. 🎃 TREAT HOUR What 50% actually… | Oct 31, 2026 3:02 PM · 26 characters. 50% off everything. Until 4pm ET. Tap and it's applied. 🎃 TREAT HOUR What 50% actually… | |
| Oct 31, 2026 2:27 PM | Last chance to get 20% OFF, girl! | 33 | One last thing A quick personal note — and 20% off, if it helps. | Oct 31, 2026 2:27 PM · 33 characters. One last thing A quick personal note — and 20% off, if it helps. | |
| Oct 30, 2026 2:26 PM | 20% off just for you, lovely! | 29 | You're one step away The hard part’s done — you’re one step from checkout. | Oct 30, 2026 2:26 PM · 29 characters. You're one step away The hard part’s done — you’re one step from checkout. | |
| Oct 30, 2026 9:45 AM | saturday. 3pm. one hour. | 24 | I probably shouldn't be telling you this yet. Tomorrow, Saturday, at 3pm ET , something… | Oct 30, 2026 9:45 AM · 24 characters. I probably shouldn't be telling you this yet. Tomorrow, Saturday, at 3pm ET , something… | |
| Oct 29, 2026 2:25 PM | Don't forget your 15% OFF, lovely | 33 | Don't forget your 15% off Today’s forecast: sunny, with a 100% chance of 15% off. ☀️ | Oct 29, 2026 2:25 PM · 33 characters. Don't forget your 15% off Today’s forecast: sunny, with a 100% chance of 15% off. ☀️ | |
| Oct 28, 2026 2:24 PM | Looking for a sign? | 19 | We saved your spot We saved your spot — it’s right where you left it. ♥ | Oct 28, 2026 2:24 PM · 19 characters. We saved your spot We saved your spot — it’s right where you left it. ♥ | |
| Oct 27, 2026 2:23 PM | We saw you peekin', sun lover! | 30 | You left this behind You left something good behind — here’s the look. | Oct 27, 2026 2:23 PM · 30 characters. You left this behind You left something good behind — here’s the look. | |
| Oct 27, 2026 9:45 AM | want first dibs in November? | 28 | Hey, I'm planning Black Friday now, and this year I want to do one thing differently. The… | Oct 27, 2026 9:45 AM · 28 characters. Hey, I'm planning Black Friday now, and this year I want to do one thing differently. The… | |
| Oct 16, 2026 11:43 AM | In the mood for a discount, sun lover? | 38 | Enjoy it here 👉 | Oct 16, 2026 11:43 AM · 38 characters. Enjoy it here 👉 | |
| Oct 15, 2026 11:43 AM | Swimsuit shopping doesn’t have to be stressful | 48 | Let's ease your mind | Oct 15, 2026 11:43 AM · 48 characters. Let's ease your mind | |
| Oct 15, 2026 9:45 AM | ⏳ Ends tonight. | 16 | 30% off everything disappears at midnight ET. Some sizes already have. FINAL DAY · ENDS… | Oct 15, 2026 9:45 AM · 16 characters. 30% off everything disappears at midnight ET. Some sizes already have. FINAL DAY · ENDS… | |
| Oct 14, 2026 9:45 AM | just a quick one from me… | 26 | Hey, Quick one from me. The 30% off runs until Thursday at midnight ET , and there's no… | Oct 14, 2026 9:45 AM · 26 characters. Hey, Quick one from me. The 30% off runs until Thursday at midnight ET , and there's no… | |
| Oct 13, 2026 9:45 AM | ☀️ It starts now | 16 | 30% off everything, no code. Ends Thursday at midnight ET. 30% OFF SITEWIDE · NO CODE… | Oct 13, 2026 9:45 AM · 16 characters. 30% off everything, no code. Ends Thursday at midnight ET. 30% OFF SITEWIDE · NO CODE… | |
| Oct 12, 2026 9:45 AM | 🤫 Tomorrow. Be ready. | 22 | Your winter sun is booked. Your suit isn't. Something warm opens tomorrow. It's for three… | Oct 12, 2026 9:45 AM · 22 characters. Your winter sun is booked. Your suit isn't. Something warm opens tomorrow. It's for three… | |
| Oct 8, 2026 1:36 PM | We believe in second chances, sun lover! ❤️ | 43 | Hey, sun lover! We saw you didn't use your secret promo code for 20% off , so we are… | Oct 8, 2026 1:36 PM · 43 characters. Hey, sun lover! We saw you didn't use your secret promo code for 20% off , so we are… | |
| Oct 7, 2026 1:35 PM | Have you seen our new pieces, sun lover? | 40 | Still on your mind? The piece you were eyeing is still here — plus plenty more to explore. | Oct 7, 2026 1:35 PM · 40 characters. Still on your mind? The piece you were eyeing is still here — plus plenty more to explore. | |
| Oct 6, 2026 1:34 PM | Ready to experience the BetterTan Difference? | 45 | See why people love us! | Oct 6, 2026 1:34 PM · 45 characters. See why people love us! | |
| Oct 6, 2026 9:45 AM | ✈️ Booked winter sun yet? | 25 | Come home tanned. Not striped. You've got one week of sun booked. Maybe two. You don't… | Oct 6, 2026 9:45 AM · 25 characters. Come home tanned. Not striped. You've got one week of sun booked. Maybe two. You don't… | |
| Oct 5, 2026 1:32 PM | Last chance to get 20% OFF, girl! | 33 | One last thing A quick personal note — and 20% off, if it helps. | Oct 5, 2026 1:32 PM · 33 characters. One last thing A quick personal note — and 20% off, if it helps. | |
| Oct 4, 2026 1:31 PM | 20% off just for you, lovely! | 29 | You're one step away The hard part’s done — you’re one step from checkout. | Oct 4, 2026 1:31 PM · 29 characters. You're one step away The hard part’s done — you’re one step from checkout. | |
| Oct 3, 2026 1:30 PM | Don't forget your 15% OFF, lovely | 33 | Don't forget your 15% off Today’s forecast: sunny, with a 100% chance of 15% off. ☀️ | Oct 3, 2026 1:30 PM · 33 characters. Don't forget your 15% off Today’s forecast: sunny, with a 100% chance of 15% off. ☀️ | |
| Oct 2, 2026 1:23 PM | Looking for a sign? | 19 | We saved your spot We saved your spot — it’s right where you left it. ♥ | Oct 2, 2026 1:23 PM · 19 characters. We saved your spot We saved your spot — it’s right where you left it. ♥ | |
| Oct 1, 2026 1:23 PM | We saw you peekin', sun lover! | 30 | You left this behind You left something good behind — here’s the look. | Oct 1, 2026 1:23 PM · 30 characters. You left this behind You left something good behind — here’s the look. | |
| Oct 1, 2026 9:45 AM | 🗳️ You decide what we make next | 31 | One tap. That's your vote. We read every single one. We're planning next season right now… | Oct 1, 2026 9:45 AM · 31 characters. One tap. That's your vote. We read every single one. We're planning next season right now… | |
| Sep 19, 2026 3:01 PM | 🔓 It's open. 60 minutes. | 25 | 60% off everything. One hour only, until 4pm ET. No code needed. The Secret Sale 60% OFF… | Sep 19, 2026 3:01 PM · 25 characters. 60% off everything. One hour only, until 4pm ET. No code needed. The Secret Sale 60% OFF… | |
| Sep 18, 2026 9:45 AM | something happens Saturday at 3 | 31 | I probably shouldn’t be telling you this yet. This Saturday at 3pm ET , something opens on… | Sep 18, 2026 9:45 AM · 31 characters. I probably shouldn’t be telling you this yet. This Saturday at 3pm ET , something opens on… | |
| Sep 10, 2026 9:45 AM | ☀️ Tan lines are optional | 25 | The fabric lets sunlight through, so you tan underneath it. No strap marks, no lines. How… | Sep 10, 2026 9:45 AM · 25 characters. The fabric lets sunlight through, so you tan underneath it. No strap marks, no lines. How… | |
| Sep 8, 2026 9:46 AM | 💸 Last day to use your $34.20 | 30 | Hey — just a quick heads up that you’ve still got $34.20 in store credit waiting for you… | Sep 8, 2026 9:46 AM · 30 characters. Hey — just a quick heads up that you’ve still got $34.20 in store credit waiting for you… | |
| Sep 7, 2026 9:46 AM | your $34.20 + a long weekend | 28 | Happy Labor Day — hope you’re off somewhere sunny. Quick one from me: the $34.20 on your… | Sep 7, 2026 9:46 AM · 28 characters. Happy Labor Day — hope you’re off somewhere sunny. Quick one from me: the $34.20 on your… | |
| Sep 4, 2026 9:45 AM | 💸 You've got $34.20 waiting | 28 | Email: [email protected] You’ve got $34.20 in store credit… | Sep 4, 2026 9:45 AM · 28 characters. Email: [email protected] You’ve got $34.20 in store credit… | |
| Aug 24, 2026 9:45 AM | 👙 Which fit is your fit? | 25 | Which fit is your fit? The fit guide Which fit is your fit? Three fabrics. Three jobs. No… | Aug 24, 2026 9:45 AM · 25 characters. Which fit is your fit? The fit guide Which fit is your fit? Three fabrics. Three jobs. No… | |
| Aug 20, 2026 9:45 AM | 🚨 Tangerine is almost gone | 27 | Tangerine is almost gone 🚨 LOW STOCK · TANGERINE & CARAMEL Low stock alert Tangerine is… | Aug 20, 2026 9:45 AM · 27 characters. Tangerine is almost gone 🚨 LOW STOCK · TANGERINE & CARAMEL Low stock alert Tangerine is… | |
| Aug 17, 2026 9:45 AM | 😳 Wait, people said THAT? | 26 | WARNING: UNFILTERED OPINIONS AHEAD READ AT YOUR OWN RISK. We didn't write these. Our… | Aug 17, 2026 9:45 AM · 26 characters. WARNING: UNFILTERED OPINIONS AHEAD READ AT YOUR OWN RISK. We didn't write these. Our… | |
| Aug 14, 2026 9:45 AM | quick one before sunday… | 25 | Hey — just me. The Canberra in coral red is 15% off until Sunday night, then it goes back… | Aug 14, 2026 9:45 AM · 25 characters. Hey — just me. The Canberra in coral red is 15% off until Sunday night, then it goes back… | |
| Aug 12, 2026 9:45 AM | 🔴 The red one. | 15 | CANBERRA ONE PIECE · FLAWLESS STRETCH™ CRINKLE THE RED ONE. Our most flattering… | Aug 12, 2026 9:45 AM · 15 characters. CANBERRA ONE PIECE · FLAWLESS STRETCH™ CRINKLE THE RED ONE. Our most flattering… | |
| Aug 5, 2026 9:45 AM | before midnight | 15 | Hey — just me. The Heat Wave Sale ends tonight at 11:59pm ET, and then everything goes… | Aug 5, 2026 9:45 AM · 15 characters. Hey — just me. The Heat Wave Sale ends tonight at 11:59pm ET, and then everything goes… | |
| Aug 3, 2026 9:45 AM | what's actually left at 60% | 27 | Hey there, It’s Anna. Quick one. Our end-of-season sale has been running since Saturday… | Aug 3, 2026 9:45 AM · 27 characters. Hey there, It’s Anna. Quick one. Our end-of-season sale has been running since Saturday… | |
| Aug 1, 2026 9:45 AM | 🔥 Up to 60% OFF. Everything's melting. | 39 | UP TO 60% OFF ✸ AUG 1–5 ONLY → THE AUGUST HEAT WAVE SALE UP TO −60% Prices already melted… | Aug 1, 2026 9:45 AM · 39 characters. UP TO 60% OFF ✸ AUG 1–5 ONLY → THE AUGUST HEAT WAVE SALE UP TO −60% Prices already melted… | |
| Jul 24, 2026 9:45 AM | ⏳ Ends tonight. | 16 | ENDS TONIGHT · TAP — 30% APPLIES AUTOMATICALLY → LAST CHANCE · ENDS TONIGHT 30% OFF… | Jul 24, 2026 9:45 AM · 16 characters. ENDS TONIGHT · TAP — 30% APPLIES AUTOMATICALLY → LAST CHANCE · ENDS TONIGHT 30% OFF… | |
| Jul 22, 2026 9:45 AM | quick reminder about your 30% | 29 | Hey, Quick one from me. The 30% off runs until Friday night — and there's no code to type… | Jul 22, 2026 9:45 AM · 29 characters. Hey, Quick one from me. The 30% off runs until Friday night — and there's no code to type… | |
| Jul 21, 2026 12:35 PM | We believe in second chances, sun lover! ❤️ | 43 | Hey, sun lover! We saw you didn't use your secret promo code for 20% off , so we are… | Jul 21, 2026 12:35 PM · 43 characters. Hey, sun lover! We saw you didn't use your secret promo code for 20% off , so we are… | |
| Jul 21, 2026 9:45 AM | ⚡ It starts now | 16 | 30% OFF SITEWIDE · NO CODE NEEDED → Shop 30% off → This is it. Tan-Through. Flawless… | Jul 21, 2026 9:45 AM · 16 characters. 30% OFF SITEWIDE · NO CODE NEEDED → Shop 30% off → This is it. Tan-Through. Flawless… | |
| Jul 20, 2026 12:33 PM | Have you seen our new pieces, sun lover? | 40 | Still on your mind? The piece you were eyeing is still here — plus plenty more to explore. | Jul 20, 2026 12:33 PM · 40 characters. Still on your mind? The piece you were eyeing is still here — plus plenty more to explore. | |
| Jul 20, 2026 9:45 AM | Blink and you’ll miss it | 26 | IT DROPS TOMORROW · 9:45AM · BROWSE NOW → TOMORROW. 9:45AM. We don't do this often… | Jul 20, 2026 9:45 AM · 26 characters. IT DROPS TOMORROW · 9:45AM · BROWSE NOW → TOMORROW. 9:45AM. We don't do this often… | |
| Jul 19, 2026 12:32 PM | Ready to experience the BetterTan Difference? | 45 | See why people love us! | Jul 19, 2026 12:32 PM · 45 characters. See why people love us! | |
| Jul 18, 2026 12:30 PM | Last chance to get 20% OFF, girl! | 33 | One last thing A quick personal note — and 20% off, if it helps. | Jul 18, 2026 12:30 PM · 33 characters. One last thing A quick personal note — and 20% off, if it helps. | |
| Jul 18, 2026 9:45 AM | 🤔 The one that fixed the fit problem | 37 | Flawless Stretch Flawless Stretch™ · Italian crinkle Fits like it was made for you… | Jul 18, 2026 9:45 AM · 37 characters. Flawless Stretch Flawless Stretch™ · Italian crinkle Fits like it was made for you… | |
| Jul 17, 2026 12:29 PM | 20% off just for you, lovely! | 29 | You're one step away The hard part’s done — you’re one step from checkout. | Jul 17, 2026 12:29 PM · 29 characters. You're one step away The hard part’s done — you’re one step from checkout. |
Based on 54 emails received from Jul 1 to Nov 2, 2026. Times in US Eastern. How we collect