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Are You Drinking Fine Wine… or Just Expensive Wine?

Plus, is wine becoming too perfect? Why “flawless” might not be a good thing.

BHWSunday, Jul 12, 2026 at 2:01 PM EasternKlaviyo
BHWAre You Drinking Fine Wine… or Just Expensive Wine?
Subject
Are You Drinking Fine Wine… or Just Expensive Wine?
Preview text
Plus, is wine becoming too perfect? Why “flawless” might not be a good thing.
From
sales@bhwines.com
Brand
BHW
Sent
Sun Jul 12, 2026, 2:01 PM ET
Sent to
bighammerwines.com, casebycasewines.com, purosvinazos.com, texttosip.com
Size
93 KB
Images
13
Links
14, 9 of them buttons
Subject length
53 characters

Against BHW's usual

Sent in the 2 PM hour, which holds 4% of its emails; 38% arrive in the 11 AM hour. The subject is 53 characters; its average is 41.

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From
BHW | Cellar News <[email protected]>
Subject
Are You Drinking Fine Wine… or Just Expensive Wine?
Date
Sun, 12 Jul 2026 18:01:30 +0000 (UTC)
Message-ID domain
geopod-ismtpd-24
Return-Path domain
send.bhwines.com
DKIM signature
d=bhwines.com s=kl2
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Jul 12, 2026 10:16 AMSee anything you liked? 🥂

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