They Sent It

PUT HIS INITIAL ON IT.

New drop. Free bracelet still running.

Billie Jo.Wednesday, Aug 19, 2026 at 8:05 PM EasternKlaviyo
Billie Jo.PUT HIS INITIAL ON IT.
Subject
PUT HIS INITIAL ON IT.
Preview text
New drop. Free bracelet still running.
From
hello@billiejo.com.au
Sent
Wed Aug 19, 2026, 8:05 PM ET
Sent to
billiejo.com
Size
61 KB
Images
14
Links
14, 5 of them buttons
Subject length
22 characters

Against Billie Jo.'s usual

Sent in the 8 PM hour, which holds 9% of its emails; 36% arrive in the 5 AM hour. The subject is 22 characters; its average is 25.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Billie Jo. <[email protected]>
Subject
PUT HIS INITIAL ON IT.
Date
Thu, 20 Aug 2026 00:05:06 +0000 (UTC)
Message-ID domain
geopod-ismtpd-106
Return-Path domain
send.billiejo.com.au
DKIM signature
d=billiejo.com.au s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-57bkr with SMTP
  2. from (unnamed) by geopod-ismtpd-106 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Aug 23, 2026 5:35 AMWE'VE DONE THE HARD PART.
Aug 22, 2026 1:25 PMSize Matters
Aug 20, 2026 1:24 PMWe’re not saying it’s urgent…
Aug 19, 2026 8:05 PMPUT HIS INITIAL ON IT. (this email)
Aug 19, 2026 6:08 PMNot Sure About Your Size?
Aug 19, 2026 1:22 PMYour mystery discount is waiting.
Jun 25, 2026 8:05 PMLAST CHANCE FOREVER.

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