They Sent It

Your mystery discount is waiting.

5 years and 50,000+ customers later...

Billie Jo.Wednesday, Aug 19, 2026 at 1:22 PM EasternKlaviyo
Billie Jo.Your mystery discount is waiting.
Subject
Your mystery discount is waiting.
Preview text
5 years and 50,000+ customers later...
From
hello@billiejo.com.au
Sent
Wed Aug 19, 2026, 1:22 PM ET
Sent to
billiejo.com
Size
89 KB
Images
13
Links
21, 3 of them buttons
Subject length
33 characters

Against Billie Jo.'s usual

Sent in the 1 PM hour, which holds 11% of its emails; 37% arrive in the 5 AM hour. The subject is 33 characters; its average is 26.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Billie Jo. <[email protected]>
Subject
Your mystery discount is waiting.
Date
Wed, 19 Aug 2026 17:22:53 +0000 (UTC)
Message-ID domain
geopod-ismtpd-27
Return-Path domain
send.billiejo.com.au
DKIM signature
d=billiejo.com.au s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-mwwv9 with SMTP
  2. from (unnamed) by geopod-ismtpd-27 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Aug 20, 2026 1:24 PMWe’re not saying it’s urgent…
Aug 19, 2026 8:05 PMPUT HIS INITIAL ON IT.
Aug 19, 2026 6:08 PMNot Sure About Your Size?
Aug 19, 2026 1:22 PMYour mystery discount is waiting. (this email)
Jun 25, 2026 8:05 PMLAST CHANCE FOREVER.
Jun 23, 2026 8:05 PM20% OFF SITEWIDE.
Jun 21, 2026 5:25 AMWHY STAINLESS STEEL?

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