They Sent It

Our #1 bestseller for over a decade.

One shade. Zero guesswork. All-day wear

Billion Dollar BeautyTuesday, May 12, 2026 at 12:02 PM EasternKlaviyo
Billion Dollar BeautyOur #1 bestseller for over a decade.
Subject
Our #1 bestseller for over a decade.
Preview text
One shade. Zero guesswork. All-day wear
From
sales@billiondollarbeauty.com
Sent
Tue May 12, 2026, 12:02 PM ET
Sent to
billiondollarbeauty.com
Size
52 KB
Images
22
Links
21, 1 of them buttons
Subject length
36 characters

Against Billion Dollar Beauty's usual

Sent in the 12 PM hour, which holds 27% of its emails; 35% arrive in the 1 PM hour. The subject is 36 characters; its average is 35.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Billion Dollar Beauty <[email protected]>
Subject
Our #1 bestseller for over a decade.
Date
Tue, 12 May 2026 16:02:47 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.marketing.billiondollarbeauty.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=marketing.billiondollarbeauty.com s=mtd1
List-Unsubscribe
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Servers it passed through, newest first

  1. from kl-203-24-36.kmta.shared.klaviyomail.com [170.203.24.36] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

May 17, 2026 11:23 PMIT’S OFFICIAL
May 17, 2026 12:02 PMFive minutes every morning. Just for you.
May 15, 2026 12:30 PMSnoozed again? Same. Here's why it's fine.
May 12, 2026 12:02 PMOur #1 bestseller for over a decade. (this email)
May 10, 2026 12:15 PMI still think about this moment all the time
May 9, 2026 4:30 PMHave you seen what just landed?
May 8, 2026 8:00 PM15% off everything. For you.

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