Billion Dollar Beauty subject lines
118 subject lines averaging 35 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 4, 2026 1:01 PM | The Billion Dollar Insider. Issue 03. Building Something Worth Protecting. | 75 | Natalie's column. Your October recap. A creator pick and a tip worth keeping. | Nov 4, 2026 1:01 PM · 75 characters. Natalie's column. Your October recap. A creator pick and a tip worth keeping. | |
| Nov 2, 2026 1:01 PM | Discount code expires tonight | 29 | Your last shot at 15% off 💄 | Nov 2, 2026 1:01 PM · 29 characters. Your last shot at 15% off 💄 | |
| Nov 2, 2026 12:00 PM | Last day to join the VIP list | 29 | Our Black Friday sale starts Thursday. VIPs get an extra 10%. | Nov 2, 2026 12:00 PM · 29 characters. Our Black Friday sale starts Thursday. VIPs get an extra 10%. | |
| Nov 1, 2026 1:07 PM | Re: those new arrivals | 22 | Hey there, it’s Natalie here. The past two years have been some of our most innovative yet… | Nov 1, 2026 1:07 PM · 22 characters. Hey there, it’s Natalie here. The past two years have been some of our most innovative yet… | |
| Oct 31, 2026 4:01 PM | The Billion Dollar Insider. The October Recap. | 46 | Brow Day. Prime Big Deal Days. Halloween. And what's coming in November. | Oct 31, 2026 4:01 PM · 46 characters. Brow Day. Prime Big Deal Days. Halloween. And what's coming in November. | |
| Oct 31, 2026 1:06 PM | THIS TIKTOK IS BLOWING UP | 25 | Take brows from “basic to wow” in seconds | Oct 31, 2026 1:06 PM · 25 characters. Take brows from “basic to wow” in seconds | |
| Oct 30, 2026 6:01 PM | Join the Black Friday VIP list for an extra 10% | 47 | The sale starts Nov 5 | Oct 30, 2026 6:01 PM · 47 characters. The sale starts Nov 5 | |
| Oct 30, 2026 12:32 PM | Re: Your discount code | 22 | This email deserves to be opened. | Oct 30, 2026 12:32 PM · 22 characters. This email deserves to be opened. | |
| Oct 29, 2026 6:11 PM | IT’S OFFICIAL | 13 | You’ve got great taste | Oct 29, 2026 6:11 PM · 13 characters. You’ve got great taste | |
| Oct 27, 2026 1:03 PM | Fall makeup, paired. | 20 | Four looks. Eight products. Pick a pair. | Oct 27, 2026 1:03 PM · 20 characters. Four looks. Eight products. Pick a pair. | |
| Oct 25, 2026 6:01 PM | Discover your best lash look | 28 | The tubing formula that holds from first coat to midnight | Oct 25, 2026 6:01 PM · 28 characters. The tubing formula that holds from first coat to midnight | |
| Oct 25, 2026 1:01 PM | Discount code expires tonight | 29 | Your last shot at 15% off 💄 | Oct 25, 2026 1:01 PM · 29 characters. Your last shot at 15% off 💄 | |
| Oct 24, 2026 1:03 PM | Re: those new arrivals | 22 | Hey there, it’s Natalie here. The past two years have been some of our most innovative yet… | Oct 24, 2026 1:03 PM · 22 characters. Hey there, it’s Natalie here. The past two years have been some of our most innovative yet… | |
| Oct 23, 2026 6:02 PM | Stop blushing. Actually, don't. | 31 | Real customers. Real glow. Here's what they've been saying. | Oct 23, 2026 6:02 PM · 31 characters. Real customers. Real glow. Here's what they've been saying. | |
| Oct 23, 2026 1:06 PM | THIS TIKTOK IS BLOWING UP | 25 | Take brows from “basic to wow” in seconds | Oct 23, 2026 1:06 PM · 25 characters. Take brows from “basic to wow” in seconds | |
| Oct 22, 2026 2:02 PM | Five new arrivals from BDB. Eyes, lips and face. | 48 | Three lip shades, a face palette, a smokey liner, a mascara and a concealer duo. | Oct 22, 2026 2:02 PM · 48 characters. Three lip shades, a face palette, a smokey liner, a mascara and a concealer duo. | |
| Oct 22, 2026 12:31 PM | Re: Your discount code | 22 | This email deserves to be opened. | Oct 22, 2026 12:31 PM · 22 characters. This email deserves to be opened. | |
| Oct 21, 2026 8:08 PM | IT’S OFFICIAL | 13 | You’ve got great taste | Oct 21, 2026 8:08 PM · 13 characters. You’ve got great taste | |
| Oct 21, 2026 4:00 PM | Something new is coming from BDB. | 33 | New arrivals landing tomorrow. Here's a first look. | Oct 21, 2026 4:00 PM · 33 characters. New arrivals landing tomorrow. Here's a first look. | |
| Oct 20, 2026 1:00 PM | The Billion Dollar Insider. Issue 02. Inflation Is Real. | 56 | Natalie's column. The runway. A creator pick. And this week's tip. | Oct 20, 2026 1:00 PM · 56 characters. Natalie's column. The runway. A creator pick. And this week's tip. | |
| Oct 20, 2026 4:02 AM | ENDS MIDNIGHT: 20% off your first order | 39 | Go, go, go 🏃 | Oct 20, 2026 4:02 AM · 39 characters. Go, go, go 🏃 | |
| Oct 19, 2026 4:01 PM | The one that's been our #1 bestseller for over a decade. | 56 | Real customers. Real results. | Oct 19, 2026 4:01 PM · 56 characters. Real customers. Real results. | |
| Oct 19, 2026 4:01 AM | Re: Your 20% off discount code | 30 | Hey again, Natalie here. I wanted to jump in real-quick with a reminder about your welcome… | Oct 19, 2026 4:01 AM · 30 characters. Hey again, Natalie here. I wanted to jump in real-quick with a reminder about your welcome… | |
| Oct 18, 2026 5:18 AM | Is this goodbye? 😢 | 18 | New products & innovations you might love… | Oct 18, 2026 5:18 AM · 18 characters. New products & innovations you might love… | |
| Oct 18, 2026 4:02 AM | INSIDE: Skincare infused beauty products | 40 | Why we pack our formulas with skin-loving ingredients | Oct 18, 2026 4:02 AM · 40 characters. Why we pack our formulas with skin-loving ingredients | |
| Oct 17, 2026 4:01 AM | One pencil. Almost 70,000 reviews. | 34 | “The best I’ve ever used” | Oct 17, 2026 4:01 AM · 34 characters. “The best I’ve ever used” | |
| Oct 16, 2026 4:02 AM | I think you’ll love what we do here | 35 | Hi there! It's Natalie Plain, the founder of BDB, and I wanted to personally welcome you… | Oct 16, 2026 4:02 AM · 35 characters. Hi there! It's Natalie Plain, the founder of BDB, and I wanted to personally welcome you… | |
| Oct 15, 2026 1:08 PM | Discount code expires tonight | 29 | Your last shot at 15% off 💄 | Oct 15, 2026 1:08 PM · 29 characters. Your last shot at 15% off 💄 | |
| Oct 15, 2026 4:03 AM | Your glow-up starts here 💄 · Resent | 26 | Welcome to the BDB family! | Oct 15, 2026 4:03 AM · 26 characters. Welcome to the BDB family! | |
| Oct 14, 2026 1:06 PM | Re: those new arrivals | 22 | Hey there, it’s Natalie here. The past two years have been some of our most innovative yet… | Oct 14, 2026 1:06 PM · 22 characters. Hey there, it’s Natalie here. The past two years have been some of our most innovative yet… | |
| Oct 14, 2026 12:14 PM | Your glow-up starts here 💄 | 26 | Welcome to the BDB family! | Oct 14, 2026 12:14 PM · 26 characters. Welcome to the BDB family! | |
| Oct 13, 2026 1:04 PM | THIS TIKTOK IS BLOWING UP | 25 | Take brows from “basic to wow” in seconds | Oct 13, 2026 1:04 PM · 25 characters. Take brows from “basic to wow” in seconds | |
| Oct 13, 2026 10:04 AM | Your face evolves. Your brow routine can, too. | 46 | From weight loss to everyday changes, rediscover your brow shape | Oct 13, 2026 10:04 AM · 46 characters. From weight loss to everyday changes, rediscover your brow shape | |
| Oct 12, 2026 12:31 PM | Re: Your discount code | 22 | This email deserves to be opened. | Oct 12, 2026 12:31 PM · 22 characters. This email deserves to be opened. | |
| Oct 11, 2026 3:07 PM | IT’S OFFICIAL | 13 | You’ve got great taste | Oct 11, 2026 3:07 PM · 13 characters. You’ve got great taste | |
| Oct 11, 2026 1:30 PM | Gorgeous, one thing worth changing in your autumn brow routine. | 63 | The light shifts in autumn. Your brows should too. | Oct 11, 2026 1:30 PM · 63 characters. The light shifts in autumn. Your brows should too. | |
| Oct 7, 2026 12:09 PM | Last chance. Prime Week ends tomorrow. | 38 | The deal closes at midnight. Here's the link. | Oct 7, 2026 12:09 PM · 38 characters. The deal closes at midnight. Here's the link. | |
| Oct 6, 2026 12:06 PM | Prime Big Deal Days is live. Up to 30% off BDB on Amazon. | 57 | Brow pencils up to 30% off. Live right now. | Oct 6, 2026 12:06 PM · 57 characters. Brow pencils up to 30% off. Live right now. | |
| Oct 2, 2026 12:02 PM | Happy National Brow Day. Here's where it all started. | 53 | Over two decades ago, Natalie had one idea. Here's what happened next. | Oct 2, 2026 12:02 PM · 53 characters. Over two decades ago, Natalie had one idea. Here's what happened next. | |
| Sep 20, 2026 12:00 PM | They've used BDB for years. Here's what they say. | 49 | Real results. Real customers. The products they keep coming back for. | Sep 20, 2026 12:00 PM · 49 characters. Real results. Real customers. The products they keep coming back for. | |
| Sep 16, 2026 3:01 PM | The Billion Dollar Insider. Issue 01 | 36 | Natalie's column. NYFW. A creator pick. And a tip worth keeping. | Sep 16, 2026 3:01 PM · 36 characters. Natalie's column. NYFW. A creator pick. And a tip worth keeping. | |
| Sep 15, 2026 2:00 PM | Fall into something new from BDB 🍂 | 34 | New face and lip products worth a second look. | Sep 15, 2026 2:00 PM · 34 characters. New face and lip products worth a second look. | |
| Sep 12, 2026 1:04 PM | Discount code expires tonight | 29 | Your last shot at 15% off 💄 | Sep 12, 2026 1:04 PM · 29 characters. Your last shot at 15% off 💄 | |
| Sep 11, 2026 1:03 PM | Re: those new arrivals | 22 | Hey there, it’s Natalie here. The past two years have been some of our most innovative yet… | Sep 11, 2026 1:03 PM · 22 characters. Hey there, it’s Natalie here. The past two years have been some of our most innovative yet… | |
| Sep 10, 2026 1:11 PM | THIS TIKTOK IS BLOWING UP | 25 | Take brows from “basic to wow” in seconds | Sep 10, 2026 1:11 PM · 25 characters. Take brows from “basic to wow” in seconds | |
| Sep 9, 2026 12:32 PM | Re: Your discount code | 22 | This email deserves to be opened. | Sep 9, 2026 12:32 PM · 22 characters. This email deserves to be opened. | |
| Sep 8, 2026 7:10 PM | IT’S OFFICIAL | 13 | You’ve got great taste | Sep 8, 2026 7:10 PM · 13 characters. You’ve got great taste | |
| Sep 8, 2026 3:02 PM | 20% off ends tonight. Here's where to start. | 44 | Discount applies automatically | Sep 8, 2026 3:02 PM · 44 characters. Discount applies automatically | |
| Sep 1, 2026 11:04 AM | Labor Day is live. 20% off everything | 37 | The brow kit everyone asks about is in there | Sep 1, 2026 11:04 AM · 37 characters. The brow kit everyone asks about is in there | |
| Aug 31, 2026 3:00 PM | Here's what happened backstage at Vegas Swim Week. | 50 | The looks. The products. All of it from behind the curtain. | Aug 31, 2026 3:00 PM · 50 characters. The looks. The products. All of it from behind the curtain. |
Based on 118 emails received from Mar 16 to Nov 4, 2026. Times in US Eastern. How we collect