Billion Dollar Beauty subject lines
119 subject lines averaging 35 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Aug 31, 2026 3:00 PM | Here's what happened backstage at Vegas Swim Week. | 50 | The looks. The products. All of it from behind the curtain. | Aug 31, 2026 3:00 PM · 50 characters. The looks. The products. All of it from behind the curtain. | |
| Aug 19, 2026 1:02 PM | Two new priming serums. Which finish is yours? | 46 | Bronzed Glow for warmth. Glass Skin for luminosity. Here's what's inside both. | Aug 19, 2026 1:02 PM · 46 characters. Bronzed Glow for warmth. Glass Skin for luminosity. Here's what's inside both. | |
| Aug 13, 2026 1:01 PM | Cream and powder in one compact. Here's how it works. | 53 | Natural-looking bronzer and blush. Two finishes. One step each. | Aug 13, 2026 1:01 PM · 53 characters. Natural-looking bronzer and blush. Two finishes. One step each. | |
| Aug 6, 2026 1:01 PM | Soft lips. All day. Even in the heat. | 37 | The formula that helps your lips stay hydrated from the inside out. | Aug 6, 2026 1:01 PM · 37 characters. The formula that helps your lips stay hydrated from the inside out. | |
| Aug 3, 2026 12:01 PM | 𝗡𝗲𝘄 𝗦𝘂𝗺𝗺𝗲𝗿 𝗮𝗿𝗿𝗶𝘃𝗮𝗹𝘀. Just landed. | 33 | Ten new summer products. A new way to get glowing. | Aug 3, 2026 12:01 PM · 33 characters. Ten new summer products. A new way to get glowing. | |
| Jul 31, 2026 1:02 PM | The new Summer edit you've been waiting for lands Monday. | 57 | Ten new arrivals. Face, eye and lip. | Jul 31, 2026 1:02 PM · 57 characters. Ten new arrivals. Face, eye and lip. | |
| Jul 4, 2026 12:02 PM | Happy birthday, America. From a proud woman-owned business. | 59 | A personal note from Natalie on what this day means to BDB. | Jul 4, 2026 12:02 PM · 59 characters. A personal note from Natalie on what this day means to BDB. | |
| Jun 26, 2026 12:00 PM | Up to 25% off. Tonight only. After midnight it's gone. | 54 | Up to 25% off. Ends 11:59pm CT. Here's what to add to your cart. | Jun 26, 2026 12:00 PM · 54 characters. Up to 25% off. Ends 11:59pm CT. Here's what to add to your cart. | |
| Jun 25, 2026 4:00 PM | The pairings that get you to 20% and 25% off | 44 | Here's exactly what to put in your cart before tomorrow night. | Jun 25, 2026 4:00 PM · 44 characters. Here's exactly what to put in your cart before tomorrow night. | |
| Jun 25, 2026 1:05 PM | Discount code expires tonight | 29 | Your last shot at 15% off 💄 | Jun 25, 2026 1:05 PM · 29 characters. Your last shot at 15% off 💄 | |
| Jun 23, 2026 1:03 PM | Re: those new arrivals | 22 | Hey there, it’s Natalie here. The past two years have been some of our most innovative yet… | Jun 23, 2026 1:03 PM · 22 characters. Hey there, it’s Natalie here. The past two years have been some of our most innovative yet… | |
| Jun 23, 2026 11:02 AM | Early access is live! Up to 25% off your beauty essentials. | 59 | Ends Friday, June 26th. The pairings that get you there. | Jun 23, 2026 11:02 AM · 59 characters. Ends Friday, June 26th. The pairings that get you there. | |
| Jun 22, 2026 2:02 PM | Still want to hear from us? | 27 | You're on our list but never officially signed up. We want to fix that. | Jun 22, 2026 2:02 PM · 27 characters. You're on our list but never officially signed up. We want to fix that. | |
| Jun 21, 2026 1:02 PM | THIS TIKTOK IS BLOWING UP | 25 | Take brows from “basic to wow” in seconds | Jun 21, 2026 1:02 PM · 25 characters. Take brows from “basic to wow” in seconds | |
| Jun 21, 2026 12:00 PM | Happy first day of Summer. | 26 | Wishing you a warm one from all of us. | Jun 21, 2026 12:00 PM · 26 characters. Wishing you a warm one from all of us. | |
| Jun 20, 2026 12:31 PM | Re: Your discount code | 22 | This email deserves to be opened. | Jun 20, 2026 12:31 PM · 22 characters. This email deserves to be opened. | |
| Jun 19, 2026 1:01 PM | Don't forget . Early access closes tonight. | 43 | The sale opens Tuesday, June 23rd. Sign up before midnight. | Jun 19, 2026 1:01 PM · 43 characters. The sale opens Tuesday, June 23rd. Sign up before midnight. | |
| Jun 19, 2026 7:39 AM | IT’S OFFICIAL | 13 | You’ve got great taste | Jun 19, 2026 7:39 AM · 13 characters. You’ve got great taste | |
| Jun 18, 2026 1:02 PM | something's coming this week. You'll want to be first. | 54 | Up to 25% in savings. But only if you sign up before Tuesday, June 23rd | Jun 18, 2026 1:02 PM · 54 characters. Up to 25% in savings. But only if you sign up before Tuesday, June 23rd | |
| May 31, 2026 12:00 PM | Your complete brow routine. Bundled. Better value. | 50 | The Ultimate Brow Bundle. Six products, one smart decision | May 31, 2026 12:00 PM · 50 characters. The Ultimate Brow Bundle. Six products, one smart decision | |
| May 28, 2026 12:00 PM | 20% off ends tonight at midnight. Last chance. | 46 | You've still got time. But not much. | May 28, 2026 12:00 PM · 46 characters. You've still got time. But not much. | |
| May 27, 2026 1:01 PM | Peek the new summer arrivals everyone’s loving 👀 | 48 | Hey there, Hope you had a beautiful long weekend and found a little time to recharge. Just… | May 27, 2026 1:01 PM · 48 characters. Hey there, Hope you had a beautiful long weekend and found a little time to recharge. Just… | |
| May 26, 2026 4:00 PM | Real women. Real results. 20% off ends Wednesday at midnight! | 61 | Happy Memorial Day. Code MEMORIAL20. | May 26, 2026 4:00 PM · 61 characters. Happy Memorial Day. Code MEMORIAL20. | |
| May 25, 2026 12:30 PM | 20% off sitewide. Summer's here! | 32 | Happy Memorial Day. Code MEMORIAL20. | May 25, 2026 12:30 PM · 32 characters. Happy Memorial Day. Code MEMORIAL20. | |
| May 23, 2026 11:45 AM | The brow pencil that changed everything. | 40 | Ultra-fine tip. Three shades. 20% off this weekend only. | May 23, 2026 11:45 AM · 40 characters. Ultra-fine tip. Three shades. 20% off this weekend only. | |
| May 22, 2026 12:30 PM | 20% off everything sitewide 🚨 | 29 | Happy Memorial Day weekend. | May 22, 2026 12:30 PM · 29 characters. Happy Memorial Day weekend. | |
| May 21, 2026 1:00 PM | Discount code expires tonight | 29 | Your last shot at 15% off 💄 | May 21, 2026 1:00 PM · 29 characters. Your last shot at 15% off 💄 | |
| May 20, 2026 1:01 PM | Re: those new arrivals | 22 | Hey there, it’s Natalie here. The past two years have been some of our most innovative yet… | May 20, 2026 1:01 PM · 22 characters. Hey there, it’s Natalie here. The past two years have been some of our most innovative yet… | |
| May 20, 2026 12:05 PM | One box. Only the products you actually use. | 44 | No makeup guilt ever again. | May 20, 2026 12:05 PM · 44 characters. No makeup guilt ever again. | |
| May 19, 2026 1:00 PM | THIS TIKTOK IS BLOWING UP | 25 | Take brows from “basic to wow” in seconds | May 19, 2026 1:00 PM · 25 characters. Take brows from “basic to wow” in seconds | |
| May 18, 2026 12:32 PM | Re: Your discount code | 22 | This email deserves to be opened. | May 18, 2026 12:32 PM · 22 characters. This email deserves to be opened. | |
| May 17, 2026 11:23 PM | IT’S OFFICIAL | 13 | You’ve got great taste | May 17, 2026 11:23 PM · 13 characters. You’ve got great taste | |
| May 17, 2026 12:02 PM | Five minutes every morning. Just for you. | 41 | Your morning reset | May 17, 2026 12:02 PM · 41 characters. Your morning reset | |
| May 15, 2026 12:30 PM | Snoozed again? Same. Here's why it's fine. | 42 | A 5-minute face means more time in bed | May 15, 2026 12:30 PM · 42 characters. A 5-minute face means more time in bed | |
| May 12, 2026 12:02 PM | Our #1 bestseller for over a decade. | 36 | One shade. Zero guesswork. All-day wear | May 12, 2026 12:02 PM · 36 characters. One shade. Zero guesswork. All-day wear | |
| May 10, 2026 12:15 PM | I still think about this moment all the time | 44 | To every woman who shapes us | May 10, 2026 12:15 PM · 44 characters. To every woman who shapes us | |
| May 9, 2026 4:30 PM | Have you seen what just landed? | 31 | New arrivals + 15% off. Ending soon | May 9, 2026 4:30 PM · 31 characters. New arrivals + 15% off. Ending soon | |
| May 8, 2026 8:00 PM | 15% off everything. For you. | 28 | Mother's Day is Sunday. Here's your sign | May 8, 2026 8:00 PM · 28 characters. Mother's Day is Sunday. Here's your sign | |
| May 7, 2026 12:32 PM | Triangular Brow Pencil in Blonde | 32 | Precision tip, wide fill edge, spoolie. Three tools, one pencil. | May 7, 2026 12:32 PM · 32 characters. Precision tip, wide fill edge, spoolie. Three tools, one pencil. | |
| May 6, 2026 12:30 PM | The beauty industry wastes a lot. We built a fix. | 49 | Less waste. Only the products you choose. | May 6, 2026 12:30 PM · 49 characters. Less waste. Only the products you choose. | |
| May 5, 2026 1:02 PM | It's our birthday. Here's your gift. | 36 | 15% off everything sitewide. today. only. | May 5, 2026 1:02 PM · 36 characters. 15% off everything sitewide. today. only. | |
| May 2, 2026 12:45 PM | The brow routine our customers swear by | 39 | Five minutes. Fuller brows. Here's exactly how. | May 2, 2026 12:45 PM · 39 characters. Five minutes. Fuller brows. Here's exactly how. | |
| May 1, 2026 4:15 PM | Three palettes. Three moods. Which one are you today? | 53 | Introducing the 5-Pan Eyeshadow Palettes in Smokey, Amour and Starstruck. | May 1, 2026 4:15 PM · 53 characters. Introducing the 5-Pan Eyeshadow Palettes in Smokey, Amour and Starstruck. | |
| Apr 30, 2026 5:15 PM | Two eyeshadow palettes for every mood. | 38 | Luxe for soft sculpted looks. Stardust for bold glowing finishes. Available now. | Apr 30, 2026 5:15 PM · 38 characters. Luxe for soft sculpted looks. Stardust for bold glowing finishes. Available now. | |
| Apr 30, 2026 2:30 PM | The Enchanted Eyeshadow Palette just landed | 43 | 12 shades. Zero fallout. All day on your lids. | Apr 30, 2026 2:30 PM · 43 characters. 12 shades. Zero fallout. All day on your lids. | |
| Apr 29, 2026 3:15 PM | JUST DROPPED: The lip liner duo of dreams | 41 | Define & fill in 2 easy steps 👇 | Apr 29, 2026 3:15 PM · 41 characters. Define & fill in 2 easy steps 👇 | |
| Apr 28, 2026 4:03 PM | Built for all-day wear | 22 | The new gel liner we can’t get enough of | Apr 28, 2026 4:03 PM · 22 characters. The new gel liner we can’t get enough of | |
| Apr 22, 2026 3:15 PM | Good for you. Good for the planet. | 34 | Happy Earth Day from us to you | Apr 22, 2026 3:15 PM · 34 characters. Happy Earth Day from us to you | |
| Apr 20, 2026 4:30 PM | It's back. And it won't last long. | 34 | Bold lashes, zero smudging. Back in stock now. | Apr 20, 2026 4:30 PM · 34 characters. Bold lashes, zero smudging. Back in stock now. | |
| Apr 19, 2026 1:00 PM | Discount code expires tonight | 29 | Your last shot at 15% off 💄 | Apr 19, 2026 1:00 PM · 29 characters. Your last shot at 15% off 💄 |
Based on 119 emails received from Mar 16 to Nov 5, 2026. Times in US Eastern. How we collect