Not everyone gets in first.

Preview text: Early access is coming. Want in?

Black Shades

Sunday, Oct 25, 2026 at 2:45 PM EasternKlaviyo

Black ShadesNot everyone gets in first.

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Not everyone gets in first. - email from Black Shades

Using this email in an article? Credit: Black Shades email via They Sent It, with a link to this page. Full-size image

Subject: Not everyone gets in first.
Preview text: Early access is coming. Want in?
From: mamabear@black-shades.com
Brand: Black Shades
ESP: Klaviyo
Sent: Sun Oct 25, 2026, 2:45 PM ET
Size: 33 KB
Images: 7
Links: 8, 6 of them buttons
Subject length: 27 characters

Against Black Shades's usual

Sent in the 2 PM hour, which holds 5% of its emails; 33% arrive in the 10 AM hour. The subject is 27 characters, the same as its average.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Black Shades <[email protected]>
Subject: Not everyone gets in first.
Date: Sun, 25 Oct 2026 18:45:37 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.black-shades.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.black-shades.com s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Oct 28, 2026 10:45 AM	The Best Shades Have a Backup Plan
	Oct 26, 2026 6:14 PM	That Pair You Liked?
	Oct 25, 2026 7:13 PM	Don't let it slip
	Oct 25, 2026 2:45 PM	Not everyone gets in first. (this email)
	Oct 23, 2026 10:30 AM	Our best sellers are trouble. 😈
	Oct 20, 2026 4:15 PM	Buy 1, get 2 free. The countdown is on.
	Oct 20, 2026 11:16 AM	Black Friday is getting shady.