Proof > promises.

Preview text: Try Bobbie for 50% off.

BobbieWednesday, Jul 22, 2026 at 5:00 PM EasternKlaviyo
BobbieProof > promises.
Subject
Proof > promises.
Preview text
Try Bobbie for 50% off.
From
hello@hibobbie.com
Brand
Bobbie
Sent
Wed Jul 22, 2026, 5:00 PM ET
Sent to
hibobbie.com, milk-drunk.com, news.hibobbie.com, thefeedingroom.com, theformulamom.com
Size
48 KB
Images
15
Links
15, 1 of them buttons
Subject length
17 characters

Against Bobbie's usual

Sent in the 5 PM hour, which holds 21% of its emails; 22% arrive in the 11 AM hour. The subject is 17 characters; its average is 37.

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Sent just before and after

Jul 27, 2026 5:15 PMSo, what *is* The Bobbie Blend?
Jul 25, 2026 2:00 PMYour first year feeding schedule 🗓️
Jul 23, 2026 2:00 PMWhat's the deal with these drops?
Jul 22, 2026 5:00 PMProof > promises. (this email)
Jul 20, 2026 2:00 PMSo… what’s in our mix? 💿
Jul 18, 2026 1:00 PM“I fed all three of my babies Bobbie”
Jul 16, 2026 4:00 PMOne million babies fed. Millions more to go.

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