What's the deal with these drops?

Preview text: Let us explain.

Thursday, Jul 23, 2026 at 2:00 PM EasternKlaviyo

BobbieWhat's the deal with these drops?

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Subject: What's the deal with these drops?
Preview text: Let us explain.
From: hello@hibobbie.com
Brand: Bobbie
ESP: Klaviyo
Sent: Thu Jul 23, 2026, 2:00 PM ET
Sent to: hibobbie.com, milk-drunk.com, news.hibobbie.com, thefeedingroom.com, theformulamom.com
Size: 50 KB
Images: 14
Links: 14, 1 of them buttons
Subject length: 33 characters

Against Bobbie's usual

Sent in the 2 PM hour, which holds 10% of its emails; 22% arrive in the 11 AM hour. The subject is 33 characters; its average is 37.

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from o1287.shared.klaviyomail.com [167.89.80.86] by our receiving server with ESMTPS
by recvd-…-2xfgw with SMTP
from (unnamed) by geopod-ismtpd-114 with HTTP

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