Your best-performing channel might be the one you aren't using.

Preview text: The six metrics to watch instead of last-click ROAS.

Thursday, Oct 15, 2026 at 8:11 PM EasternKlaviyo

Book My AdvertYour best-performing channel might be the one you aren't using.

Fit to screenFull size

Your best-performing channel might be the one you aren't using. - email from Book My Advert

Using this email in an article? Credit: Book My Advert email via They Sent It, with a link to this page. Full-size image

Use this example

Download imageMore for writers

Subject: Your best-performing channel might be the one you aren't using.
Preview text: The six metrics to watch instead of last-click ROAS.
From: sales@bookmyadvert.com
Brand: Book My Advert
ESP: Klaviyo
Sent: Thu Oct 15, 2026, 8:11 PM ET
Size: 81 KB
Images: 7
Links: 8, 4 of them buttons
Subject length: 63 characters

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Book My Advert Ltd <[email protected]>
Subject: Your best-performing channel might be the one you aren't using.
Date: Fri, 16 Oct 2026 00:11:49 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.sales.bookmyadvert.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=sales.bookmyadvert.com s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

	Nov 11, 2026 6:06 AM	Welcome to Book My Advert
	Oct 20, 2026 6:05 AM	Target TV by what people actually spend.
	Oct 19, 2026 8:12 PM	Rising acquisition costs aren't a creative problem.
	Oct 15, 2026 8:11 PM	Your best-performing channel might be the one you aren't using. (this email)
	Oct 15, 2026 6:00 AM	Will your next £50,000 on Meta work as hard as your last?
	Oct 13, 2026 8:09 PM	Performance marketing captures demand. Brand marketing creates it.
	Oct 10, 2026 5:59 AM	Rising acquisition costs aren't a creative problem.