I never planned on starting a sunglasses brand...

Preview text: But here we are. Read the story from our founder, Georgia

bored∙george

Thursday, Oct 15, 2026 at 1:01 AM EasternKlaviyo

bored∙georgeI never planned on starting a sunglasses brand...

Fit to screenFull size

Using this email in an article? Credit: bored∙george email via They Sent It, with a link to this page. Full-size image

Use this example

Download imageMore for writers

Subject: I never planned on starting a sunglasses brand...
Preview text: But here we are. Read the story from our founder, Georgia
From: shop@boredgeorge.co.nz
Brand: bored∙george
ESP: Klaviyo
Sent: Thu Oct 15, 2026, 1:01 AM ET
Sent to: boredgeorge.com
Size: 35 KB
Images: 6
Links: 12, 4 of them buttons
Subject length: 49 characters

Against bored∙george's usual

Sent in the 1 AM hour, which holds 5% of its emails; 30% arrive in the 3 AM hour. The subject is 49 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: bored∙george <[email protected]>
Subject: I never planned on starting a sunglasses brand...
Date: Thu, 15 Oct 2026 05:01:56 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.boredgeorge.co.nz
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.boredgeorge.co.nz s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

	Oct 18, 2026 1:31 AM	Don't miss out on your discount!
	Oct 17, 2026 2:01 PM	Spotted in the Wild 👀
	Oct 15, 2026 2:00 PM	Gigi Chocolate sold out in just over 24 hours
	Oct 15, 2026 1:01 AM	I never planned on starting a sunglasses brand... (this email)
	Oct 13, 2026 8:01 PM	Fresh out of the oven: Gigi Chocolate is LIVE
	Oct 13, 2026 8:22 AM	Here's $30 - treat yourself!
	Oct 10, 2026 2:30 PM	WIN - A Pair of Chocolate Gigi's for you and your Bestie