Put the 5-in-1 shampoo down.

Preview text: His hair deserves better. Here's the routine that proves it.

Bouf HaircareMonday, Sep 28, 2026 at 4:45 AM EasternKlaviyo
Bouf HaircarePut the 5-in-1 shampoo down.
Subject
Put the 5-in-1 shampoo down.
Preview text
His hair deserves better. Here's the routine that proves it.
From
hello@bouf.com
Sent
Mon Sep 28, 2026, 4:45 AM ET
Size
83 KB
Images
24
Links
32, 7 of them buttons
Subject length
28 characters

Against Bouf Haircare's usual

Sent in the 4 AM hour, which holds 3% of its emails; 21% arrive in the 3 AM hour. The subject is 28 characters; its average is 31.

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From
Bouf Haircare <[email protected]>
Subject
Put the 5-in-1 shampoo down.
Date
Mon, 28 Sep 2026 08:45:05 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.bouf.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.bouf.com s=mtd1
List-Unsubscribe
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  1. from (unnamed) by kmta-mta-green-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 9, 2026 6:29 AMWe noticed you noticing us
Oct 9, 2026 3:45 AMRestocking just got easier
Oct 3, 2026 12:05 PMThe Dry Shampoo everyone's talking about
Sep 28, 2026 4:45 AMPut the 5-in-1 shampoo down. (this email)
Sep 24, 2026 11:15 AMThe routine your hair's been waiting for
Sep 20, 2026 2:08 PMBaby hairs, meet your match!
Sep 15, 2026 6:05 PMNEW: Hairmaster Slicking Stick

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