Honestly, I didn't expect this

Preview text: Hey Subscriber, I didn't expect this to feel like this. We announced the store was closing…

BrandoneFriday, Aug 7, 2026 at 2:04 PM EasternKlaviyo
BrandoneHonestly, I didn't expect this
Subject
Honestly, I didn't expect this
Preview text
Hey Subscriber, I didn't expect this to feel like this. We announced the store was closing…
From
support@startupbrandone.com
Sent
Fri Aug 7, 2026, 2:04 PM ET
Sent to
startupbrandone.com
Size
10 KB
Images
2
Links
4, 2 of them buttons
Subject length
30 characters

Against Brandone's usual

Sent in its busiest hour, 2 PM, which holds 46% of its emails. The subject is 30 characters; its average is 31.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Jonas <[email protected]>
Subject
Honestly, I didn't expect this
Date
Fri, 07 Aug 2026 18:04:08 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.startupbrandone.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.startupbrandone.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-27-148.kmta.shared.klaviyomail.com [170.203.27.148] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-green-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Aug 13, 2026 2:00 PMStop rounding forward without noticing
Aug 12, 2026 2:00 PMYes, we're actually closing
Aug 10, 2026 2:01 PMStill closing. Buy 2, get 2 free.
Aug 7, 2026 2:04 PMHonestly, I didn't expect this (this email)
Aug 7, 2026 2:01 PMHonestly, I didn't expect this
Aug 6, 2026 2:00 PMDown to the last units. 🔴
Aug 5, 2026 1:01 PMStill closing. Buy 2, get 2 free.

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