New shade: Bianca
Preview text: Wine-dark sateen, printed with roses past their peak.

- Subject
- New shade: Bianca
- Preview text
- Wine-dark sateen, printed with roses past their peak.
- From
- hello@
buffy.co - Brand
- Buffy
- ESP
- Klaviyo
- Sent
- Sun Sep 13, 2026, 7:47 PM ET
- Size
- 72 KB
- Images
- 11
- Links
- 10, 2 of them buttons
- Subject length
- 17 characters
Against Buffy's usual
Sent in its busiest hour, 7 PM, which holds 44% of its emails. The subject is 17 characters; its average is 39.
Sent just before and after
| Sep 20, 2026 12:47 AM | Sheets steeped in Gardenia & Pomelo Rind | |
| Sep 17, 2026 7:47 PM | Cooling — when you need it. | |
| Sep 15, 2026 7:46 PM | The styles that sold out — are back in stock | |
| Sep 13, 2026 7:47 PM | New shade: Bianca (this email) | |
| Sep 13, 2026 12:47 AM | How cool? We had a lab measure it | |
| Sep 12, 2026 12:47 AM | Your pillowcase, under a microscope | |
| Sep 11, 2026 3:51 AM | Last Chance: 20% Off Ends Tomorrow |
More from Buffy
All Buffy emailsAdmit One — Your Black Friday Early Access Pass
Nov 2, 2026 7:47 PM
BLACK FRIDAY STARTS NOW — 25% OFF SITEWIDE
Nov 1, 2026 12:47 AM
Oct 31, 2026 7:37 AM
Weather is cooling — why am I still waking up hot?
Oct 28, 2026 7:43 PM
The secret to softness is in the garden
Oct 26, 2026 8:46 PM
The marshmallow fluffy comforter — that's never hot
Oct 26, 2026 7:47 PM
Oct 25, 2026 11:32 PM
Not soft...wildly, ridiculously, unreasonably SOFT!
Oct 25, 2026 7:43 PM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Sep 13, 2026.








