Your pillowcase, under a microscope

Preview text: Silk, linen, cotton, eucalyptus — only one is perfectly smooth.

BuffySaturday, Sep 12, 2026 at 12:47 AM EasternKlaviyo
BuffyYour pillowcase, under a microscope
Subject
Your pillowcase, under a microscope
Preview text
Silk, linen, cotton, eucalyptus — only one is perfectly smooth.
From
hello@buffy.co
Brand
Buffy
Sent
Sat Sep 12, 2026, 12:47 AM ET
Size
64 KB
Images
9
Links
10, 2 of them buttons
Subject length
35 characters

Against Buffy's usual

Sent in the 12 AM hour, which holds 12% of its emails; 44% arrive in the 7 PM hour. The subject is 35 characters; its average is 39.

Report this email

Sent just before and after

Sep 15, 2026 7:46 PMThe styles that sold out — are back in stock
Sep 13, 2026 7:47 PMNew shade: Bianca
Sep 13, 2026 12:47 AMHow cool? We had a lab measure it
Sep 12, 2026 12:47 AMYour pillowcase, under a microscope (this email)
Sep 11, 2026 3:51 AMLast Chance: 20% Off Ends Tomorrow
Sep 10, 2026 3:50 AM20% Off Awarded Bedding Here
Sep 9, 2026 7:47 PMThread count can be gamed. This can't.

More from Buffy

All Buffy emails

Sent the same day by similar brands

Same ESP and the closest weekly volume, sent on Sep 12, 2026.

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.