They Sent It

Thread count can be gamed. This can't.

The number that actually predicts how long sheets last

BuffyWednesday, Sep 9, 2026 at 7:47 PM EasternKlaviyo
BuffyThread count can be gamed. This can't.
Subject
Thread count can be gamed. This can't.
Preview text
The number that actually predicts how long sheets last
From
hello@buffy.co
Brand
Buffy
Sent
Wed Sep 9, 2026, 7:47 PM ET
Size
65 KB
Images
12
Links
11, 1 of them buttons
Subject length
38 characters

Against Buffy's usual

Sent in its busiest hour, 7 PM, which holds 44% of its emails. The subject is 38 characters; its average is 40.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Buffy <[email protected]>
Subject
Thread count can be gamed. This can't.
Date
Wed, 09 Sep 2026 23:47:04 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.buffy.co
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.buffy.co s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Sep 12, 2026 12:47 AMYour pillowcase, under a microscope
Sep 11, 2026 3:51 AMLast Chance: 20% Off Ends Tomorrow
Sep 10, 2026 3:50 AM20% Off Awarded Bedding Here
Sep 9, 2026 7:47 PMThread count can be gamed. This can't. (this email)
May 15, 2026 7:21 PMLast Chance: 20% Off Ends Tomorrow
May 15, 2026 7:21 PM$40 Off Awarded Bedding Here
Apr 29, 2026 6:59 PMLast Chance: 20% Off Ends Tomorrow

More from Buffy

All Buffy emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.