Just the stuff that's already working

Preview text: The ones people keep coming back for

Built DifferentMonday, Sep 14, 2026 at 3:00 AM EasternKlaviyo
Built DifferentJust the stuff that's already working
Subject
Just the stuff that's already working
Preview text
The ones people keep coming back for
From
team@built-different.co
Sent
Mon Sep 14, 2026, 3:00 AM ET
Sent to
Colombia (built-different.co), built-different.com
Size
57 KB
Images
17
Links
19, 3 of them buttons
Subject length
37 characters

Against Built Different's usual

Sent in the 3 AM hour, which holds 7% of its emails; 13% arrive in the 1 PM hour. The subject is 37 characters, the same as its average.

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From
Built Different <[email protected]>
Subject
Just the stuff that's already working
Date
Mon, 14 Sep 2026 07:00:10 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.built-different.co
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.built-different.co s=mtd1
List-Unsubscribe
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Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Sep 16, 2026 6:17 AMStill browsing?
Sep 15, 2026 9:57 AM💬 The "viral t-shirt" everyone's talking about
Sep 14, 2026 8:13 AMThe "viral t-shirt" everyone's talking about
Sep 14, 2026 3:00 AMJust the stuff that's already working (this email)
Sep 13, 2026 6:45 PMStill browsing? 👀
Sep 13, 2026 9:56 AMOnce you buy 2, you'll buy 20 more 🙌
Sep 13, 2026 6:16 AM💥 The "dad bod destroyer" (customer's words, not ours)

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