πŸ’¬ The "viral t-shirt" everyone's talking about

Preview text: 2 million views because it actually works

Built DifferentTuesday, Sep 15, 2026 at 9:57 AM EasternKlaviyo
Built DifferentπŸ’¬ The "viral t-shirt" everyone's talking about
Subject
πŸ’¬ The "viral t-shirt" everyone's talking about
Preview text
2 million views because it actually works
From
team@built-different.co
Sent
Tue Sep 15, 2026, 9:57 AM ET
Sent to
built-different.com
Size
61 KB
Images
21
Links
19, 3 of them buttons
Subject length
47 characters

Against Built Different's usual

Sent in the 9 AM hour, which holds 4% of its emails; 13% arrive in the 1 PM hour. The subject is 47 characters; its average is 37.

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From
Built Different <[email protected]>
Subject
πŸ’¬ The "viral t-shirt" everyone's talking about
Date
Tue, 15 Sep 2026 13:57:49 +0000 (UTC)
Message-ID domain
geopod-ismtpd-114
Return-Path domain
k1.send.built-different.co
DKIM signature
d=send.built-different.co s=s1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-8sc4j with SMTP
  2. from (unnamed) by geopod-ismtpd-114 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Sep 18, 2026 5:52 AMHave you checked out Built Different's bestsellers recently?
Sep 16, 2026 12:43 PM60% off. Ends at midnight
Sep 16, 2026 6:17 AMStill browsing?
Sep 15, 2026 9:57 AMπŸ’¬ The "viral t-shirt" everyone's talking about (this email)
Sep 14, 2026 8:13 AMThe "viral t-shirt" everyone's talking about
Sep 14, 2026 3:00 AMJust the stuff that's already working
Sep 13, 2026 6:45 PMStill browsing? πŸ‘€

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