The "dad bod destroyer" (customer's words, not ours)

Preview text: Because it works WITH your body instead of against it

Tuesday, Jul 28, 2026 at 12:58 PM EasternKlaviyo

Built DifferentThe "dad bod destroyer" (customer's words, not ours)

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Subject: The "dad bod destroyer" (customer's words, not ours)
Preview text: Because it works WITH your body instead of against it
From: team@built-different.co
Brand: Built Different
ESP: Klaviyo
Sent: Tue Jul 28, 2026, 12:58 PM ET
Sent to: built-different.com
Size: 57 KB
Images: 15
Links: 16, 3 of them buttons
Subject length: 52 characters

Against Built Different's usual

Sent in the 12 PM hour, which holds 5% of its emails; 13% arrive in the 1 PM hour. The subject is 52 characters; its average is 37.

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From: Built Different <[email protected]>
Subject: The "dad bod destroyer" (customer's words, not ours)
Date: Tue, 28 Jul 2026 16:58:39 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.built-different.co
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Sent just before and after

	Jul 31, 2026 2:00 AM	Happy Payday. Here's £10.
	Jul 30, 2026 2:00 PM	The ones everyone keeps coming back for.
	Jul 29, 2026 3:00 AM	He'll actually wear this one. We promise.
	Jul 28, 2026 12:58 PM	The "dad bod destroyer" (customer's words, not ours) (this email)
	Jul 28, 2026 12:49 PM	💥 The "dad bod destroyer" (customer's words, not ours)
	Jul 28, 2026 8:39 AM	Saw you checking us out 👀
	Jul 28, 2026 6:00 AM	Built for the golf course