The ones everyone keeps coming back for.

Preview text: One million shirts sold. Turns out we're onto something.

Built DifferentThursday, Jul 30, 2026 at 2:00 PM EasternKlaviyo
Built DifferentThe ones everyone keeps coming back for.
Subject
The ones everyone keeps coming back for.
Preview text
One million shirts sold. Turns out we're onto something.
From
team@built-different.co
Sent
Thu Jul 30, 2026, 2:00 PM ET
Sent to
Colombia (built-different.co), built-different.com
Size
52 KB
Images
14
Links
15, 3 of them buttons
Subject length
40 characters

Against Built Different's usual

Sent in the 2 PM hour, which holds 8% of its emails; 13% arrive in the 1 PM hour. The subject is 40 characters; its average is 37.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Built Different <[email protected]>
Subject
The ones everyone keeps coming back for.
Date
Thu, 30 Jul 2026 18:00:12 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.built-different.co
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.built-different.co s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-20-6.kmta.shared.klaviyomail.com [170.203.20.6] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-green-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Aug 1, 2026 8:49 AMThe "viral t-shirt" everyone's talking about
Jul 31, 2026 12:51 PMStill browsing? 👀
Jul 31, 2026 2:00 AMHappy Payday. Here's £10.
Jul 30, 2026 2:00 PMThe ones everyone keeps coming back for. (this email)
Jul 29, 2026 3:00 AMHe'll actually wear this one. We promise.
Jul 28, 2026 12:58 PMThe "dad bod destroyer" (customer's words, not ours)
Jul 28, 2026 12:49 PM💥 The "dad bod destroyer" (customer's words, not ours)

More from Built Different

All Built Different emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.