The difference is honestly mental!

Preview text: Same guy, 30 seconds apart, completely different look

Built DifferentWednesday, Apr 8, 2026 at 3:05 PM EasternKlaviyo
Built DifferentThe difference is honestly mental!
Subject
The difference is honestly mental!
Preview text
Same guy, 30 seconds apart, completely different look
From
team@built-different.co
Sent
Wed Apr 8, 2026, 3:05 PM ET
Sent to
Colombia (built-different.co), built-different.com
Size
66 KB
Images
16
Links
19, 3 of them buttons
Subject length
34 characters

Against Built Different's usual

Sent in the 3 PM hour, which holds 3% of its emails; 13% arrive in the 1 PM hour. The subject is 34 characters; its average is 37.

Report this email

Sent just before and after

Apr 12, 2026 11:27 AM๐Ÿ’ฌ The "viral t-shirt" everyone's talking about
Apr 10, 2026 11:27 AMOnce you buy 2, you'll buy 20 more ๐Ÿ™Œ
Apr 10, 2026 5:15 AMStill putting up with shirts that don't fit right?๐Ÿ‘•
Apr 8, 2026 3:05 PMThe difference is honestly mental! (this email)
Apr 7, 2026 3:06 PMSaw you checking us out
Apr 5, 2026 1:15 PMGo on. Raise your arms.
Apr 2, 2026 2:01 PMEaster treat: stock up and save on the bundles!

More from Built Different

All Built Different emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.