πŸ’¬ The "viral t-shirt" everyone's talking about

Preview text: 2 million views because it actually works

Built DifferentSunday, Apr 12, 2026 at 11:27 AM EasternKlaviyo
Built DifferentπŸ’¬ The "viral t-shirt" everyone's talking about
Subject
πŸ’¬ The "viral t-shirt" everyone's talking about
Preview text
2 million views because it actually works
From
team@built-different.co
Sent
Sun Apr 12, 2026, 11:27 AM ET
Sent to
Colombia (built-different.co)
Size
65 KB
Images
21
Links
19, 3 of them buttons
Subject length
46 characters

Against Built Different's usual

Sent in the 11 AM hour, which holds 6% of its emails; 13% arrive in the 1 PM hour. The subject is 46 characters; its average is 37.

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From
Built Different <[email protected]>
Subject
πŸ’¬ The "viral t-shirt" everyone's talking about
Date
Thu, 23 Apr 2026 22:17:34 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.built-different.co
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.built-different.co s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-28-201.kmta.shared.klaviyomail.com [170.203.28.201] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Apr 15, 2026 7:10 PMThe difference is honestly mental! 😱
Apr 14, 2026 7:09 PMSaw you checking us out πŸ‘€
Apr 12, 2026 2:15 PMThat split second before you leave the house
Apr 12, 2026 11:27 AMπŸ’¬ The "viral t-shirt" everyone's talking about (this email)
Apr 10, 2026 11:27 AMOnce you buy 2, you'll buy 20 more πŸ™Œ
Apr 10, 2026 5:15 AMStill putting up with shirts that don't fit right?πŸ‘•
Apr 8, 2026 3:05 PMThe difference is honestly mental!

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