The difference is honestly mental! 😱

Preview text: Same guy, 30 seconds apart, completely different look

Built DifferentWednesday, Apr 15, 2026 at 7:10 PM EasternKlaviyo
Built DifferentThe difference is honestly mental! 😱
Subject
The difference is honestly mental! 😱
Preview text
Same guy, 30 seconds apart, completely different look
From
team@built-different.co
Sent
Wed Apr 15, 2026, 7:10 PM ET
Sent to
built-different.com
Size
66 KB
Images
16
Links
19, 3 of them buttons
Subject length
36 characters

Against Built Different's usual

Sent in the 7 PM hour, which holds 2% of its emails; 13% arrive in the 1 PM hour. The subject is 36 characters; its average is 37.

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Sent just before and after

Apr 17, 2026 11:27 AMThe "dad bod destroyer" (customer's words, not ours)
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Apr 16, 2026 7:10 PMOnce you buy 2, you'll buy 20 more πŸ™Œ
Apr 15, 2026 7:10 PMThe difference is honestly mental! 😱 (this email)
Apr 14, 2026 7:09 PMSaw you checking us out πŸ‘€
Apr 12, 2026 2:15 PMThat split second before you leave the house
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