The difference is honestly mental!

Preview text: Same guy, 30 seconds apart, completely different look

Built DifferentWednesday, May 6, 2026 at 10:33 PM EasternKlaviyo
Built DifferentThe difference is honestly mental!
Subject
The difference is honestly mental!
Preview text
Same guy, 30 seconds apart, completely different look
From
team@built-different.co
Sent
Wed May 6, 2026, 10:33 PM ET
Sent to
Colombia (built-different.co)
Size
62 KB
Images
16
Links
19, 3 of them buttons
Subject length
34 characters

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Sent in the 10 PM hour, which holds 2% of its emails; 13% arrive in the 1 PM hour. The subject is 34 characters; its average is 37.

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Sent just before and after

May 9, 2026 5:30 PMStill browsing?
May 7, 2026 10:33 PMOnce you buy 2, you'll buy 20 more
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May 6, 2026 10:33 PMThe difference is honestly mental! (this email)
May 6, 2026 5:31 PMThe "dad bod destroyer" (customer's words, not ours)
May 6, 2026 2:29 PM๐Ÿ’ฌ The "viral t-shirt" everyone's talking about
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