💬 The "viral t-shirt" everyone's talking about

Preview text: 2 million views because it actually works

Built DifferentWednesday, May 6, 2026 at 2:29 PM EasternKlaviyo
Built Different💬 The "viral t-shirt" everyone's talking about
Subject
💬 The "viral t-shirt" everyone's talking about
Preview text
2 million views because it actually works
From
team@built-different.co
Sent
Wed May 6, 2026, 2:29 PM ET
Sent to
built-different.com
Size
62 KB
Images
21
Links
19, 3 of them buttons
Subject length
46 characters

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Sent in the 2 PM hour, which holds 8% of its emails; 13% arrive in the 1 PM hour. The subject is 46 characters; its average is 37.

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From
Built Different <[email protected]>
Subject
💬 The "viral t-shirt" everyone's talking about
Date
Fri, 15 May 2026 17:21:59 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.built-different.co
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.built-different.co s=mtd1
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  1. from kl-203-24-6.kmta.shared.klaviyomail.com [170.203.24.6] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

May 7, 2026 2:02 PMA note from Mark - Founder, Built Different (Today Up to 70% Off)
May 6, 2026 10:33 PMThe difference is honestly mental!
May 6, 2026 5:31 PMThe "dad bod destroyer" (customer's words, not ours)
May 6, 2026 2:29 PM💬 The "viral t-shirt" everyone's talking about (this email)
May 6, 2026 2:02 PMHere's what 8 in 10 customers reorder.
May 5, 2026 11:02 PMSaw you checking us out 👀
May 4, 2026 2:30 PMOnce you buy 2, you'll buy 20 more

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