πŸ’¬ The "viral t-shirt" everyone's talking about

Preview text: 2 million views because it actually works

Built DifferentSunday, May 17, 2026 at 1:49 PM EasternKlaviyo
Built DifferentπŸ’¬ The "viral t-shirt" everyone's talking about
Subject
πŸ’¬ The "viral t-shirt" everyone's talking about
Preview text
2 million views because it actually works
From
team@built-different.co
Sent
Sun May 17, 2026, 1:49 PM ET
Sent to
Colombia (built-different.co)
Size
62 KB
Images
21
Links
19, 3 of them buttons
Subject length
46 characters

Against Built Different's usual

Sent in its busiest hour, 1 PM, which holds 13% of its emails. The subject is 46 characters; its average is 37.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Built Different <[email protected]>
Subject
πŸ’¬ The "viral t-shirt" everyone's talking about
Date
Sun, 17 May 2026 17:49:59 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.built-different.co
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.built-different.co s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-24-36.kmta.shared.klaviyomail.com [170.203.24.36] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

May 20, 2026 1:03 PM20% off denim. Built for your build.
May 19, 2026 12:00 PMThe 4 shirts to bin this week... (get up to 60% Off today)
May 17, 2026 10:33 PMStill browsing? πŸ‘€
May 17, 2026 1:49 PMπŸ’¬ The "viral t-shirt" everyone's talking about (this email)
May 15, 2026 1:50 PMOnce you buy 2, you'll buy 20 more πŸ™Œ
May 15, 2026 1:21 PMπŸ’¬ The "viral t-shirt" everyone's talking about
May 15, 2026 11:00 AMA note from Mark - Founder, Built Different

More from Built Different

All Built Different emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.