💬 The "viral t-shirt" everyone's talking about

Preview text: 2 million views because it actually works

Built DifferentSunday, Apr 26, 2026 at 2:25 PM EasternKlaviyo
Built Different💬 The "viral t-shirt" everyone's talking about
Subject
💬 The "viral t-shirt" everyone's talking about
Preview text
2 million views because it actually works
From
team@built-different.co
Sent
Sun Apr 26, 2026, 2:25 PM ET
Sent to
built-different.com
Size
65 KB
Images
21
Links
19, 3 of them buttons
Subject length
46 characters

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Sent in the 2 PM hour, which holds 8% of its emails; 13% arrive in the 1 PM hour. The subject is 46 characters; its average is 37.

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From
Built Different <[email protected]>
Subject
💬 The "viral t-shirt" everyone's talking about
Date
Sun, 26 Apr 2026 18:25:53 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.built-different.co
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.built-different.co s=mtd1
List-Unsubscribe
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  1. from kl-203-16-7.kmta.shared.klaviyomail.com [170.203.16.7] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Apr 28, 2026 11:04 AMBuilt Different bestsellers, still available… (up to 70% off)
Apr 27, 2026 5:31 PMSaw you checking us out 👀
Apr 26, 2026 7:10 PMStill browsing?
Apr 26, 2026 2:25 PM💬 The "viral t-shirt" everyone's talking about (this email)
Apr 24, 2026 2:27 PMOnce you buy 2, you'll buy 20 more
Apr 24, 2026 2:01 PMEvery excuse. Answered.
Apr 23, 2026 7:09 PM💥 The "dad bod destroyer" (customer's words, not ours)

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