The "viral t-shirt" everyone's talking about
Preview text: 2 million views because it actually works
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- Subject
- The "viral t-shirt" everyone's talking about
- Preview text
- 2 million views because it actually works
- From
- team@
built-different.co - Brand
- Built Different
- ESP
- Klaviyo
- Sent
- Wed Jul 15, 2026, 4:07 AM ET
- Sent to
- built-different.com
- Size
- 61 KB
- Images
- 21
- Links
- 19, 3 of them buttons
- Subject length
- 44 characters
Against Built Different's usual
Sent in the 4 AM hour, which holds 5% of its emails; 13% arrive in the 1 PM hour. The subject is 44 characters; its average is 37.
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- From
- Built Different <[email protected]>
- Subject
- The "viral t-shirt" everyone's talking about
- Date
- Wed, 15 Jul 2026 08:07:22 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-14
- Return-Path domain
- k1.send.built-different.co
- DKIM signature
- d=send.built-different.co s=s1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from o1305.shared.klaviyomail.com [167.89.100.83] by our receiving server with ESMTPS
- by recvd-…-vqgl9 with SMTP
- from (unnamed) by geopod-ismtpd-14 with HTTP
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Sent just before and after
| Jul 18, 2026 5:00 AM | The only 6-pack worth working on. | |
| Jul 17, 2026 1:00 PM | Built for the bloke the high street forgot | |
| Jul 15, 2026 1:01 PM | Summer's here. So is your new uniform. | |
| Jul 15, 2026 4:07 AM | The "viral t-shirt" everyone's talking about (this email) | |
| Jul 15, 2026 1:20 AM | 💬 The "viral t-shirt" everyone's talking about | |
| Jul 13, 2026 1:01 PM | The tee that survives leg day | |
| Jul 13, 2026 1:19 AM | Once you buy 2, you'll buy 20 more 🙌 |
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