The only 6-pack worth working on.

Preview text: Six tees. £15 each. Go on then.

Built DifferentSaturday, Jul 18, 2026 at 5:00 AM EasternKlaviyo
Built DifferentThe only 6-pack worth working on.
Subject
The only 6-pack worth working on.
Preview text
Six tees. £15 each. Go on then.
From
team@built-different.co
Sent
Sat Jul 18, 2026, 5:00 AM ET
Sent to
Colombia (built-different.co), built-different.com
Size
59 KB
Images
18
Links
17, 3 of them buttons
Subject length
33 characters

Against Built Different's usual

Sent in the 5 AM hour, which holds 3% of its emails; 13% arrive in the 1 PM hour. The subject is 33 characters; its average is 37.

Report this email

Sent just before and after

Jul 20, 2026 1:21 AMThe "dad bod destroyer" (customer's words, not ours)
Jul 19, 2026 12:44 PMSaw you checking us out 👀
Jul 19, 2026 5:01 AMIt's not coming home...
Jul 18, 2026 5:00 AMThe only 6-pack worth working on. (this email)
Jul 17, 2026 1:00 PMBuilt for the bloke the high street forgot
Jul 15, 2026 1:01 PMSummer's here. So is your new uniform.
Jul 15, 2026 4:07 AMThe "viral t-shirt" everyone's talking about

More from Built Different

All Built Different emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.