Wash it 50 times. We dare you.

Preview text: Still looks good after 180 days

Built DifferentFriday, Jul 24, 2026 at 6:00 AM EasternKlaviyo
Built DifferentWash it 50 times. We dare you.
Subject
Wash it 50 times. We dare you.
Preview text
Still looks good after 180 days
From
team@built-different.co
Sent
Fri Jul 24, 2026, 6:00 AM ET
Sent to
Colombia (built-different.co), built-different.com
Size
61 KB
Images
20
Links
17, 3 of them buttons
Subject length
30 characters

Against Built Different's usual

Sent in the 6 AM hour, which holds 6% of its emails; 13% arrive in the 1 PM hour. The subject is 30 characters; its average is 37.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Built Different <[email protected]>
Subject
Wash it 50 times. We dare you.
Date
Fri, 24 Jul 2026 10:00:54 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.built-different.co
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.built-different.co s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-16-21.kmta.shared.klaviyomail.com [170.203.16.21] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-green-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Jul 28, 2026 6:00 AMBuilt for the golf course
Jul 27, 2026 1:01 PMSix tees. 40% off. Go on then.
Jul 26, 2026 4:00 AMSummer, sorted.
Jul 24, 2026 6:00 AMWash it 50 times. We dare you. (this email)
Jul 23, 2026 12:47 PMThe "viral t-shirt" everyone's talking about
Jul 23, 2026 4:00 AMThe tee that survives match day...
Jul 23, 2026 1:22 AMStill browsing?

More from Built Different

All Built Different emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.