The "viral t-shirt" everyone's talking about
Preview text: 2 million views because it actually works
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- Subject
- The "viral t-shirt" everyone's talking about
- Preview text
- 2 million views because it actually works
- From
- team@
built-different.co - Brand
- Built Different
- ESP
- Klaviyo
- Sent
- Thu Jul 23, 2026, 12:47 PM ET
- Sent to
- Colombia (built-different.co), built-different.com
- Size
- 62 KB
- Images
- 21
- Links
- 19, 3 of them buttons
- Subject length
- 44 characters
Against Built Different's usual
Sent in the 12 PM hour, which holds 5% of its emails; 13% arrive in the 1 PM hour. The subject is 44 characters; its average is 37.
Email headers
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- From
- Built Different <[email protected]>
- Subject
- The "viral t-shirt" everyone's talking about
- Date
- Thu, 23 Jul 2026 16:47:42 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- k3.send.built-different.co
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=send.built-different.co s=mtd1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from kl-203-24-6.kmta.shared.klaviyomail.com [170.203.24.6] by our receiving server with ESMTPS
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| Jul 27, 2026 1:01 PM | Six tees. 40% off. Go on then. | |
| Jul 26, 2026 4:00 AM | Summer, sorted. | |
| Jul 24, 2026 6:00 AM | Wash it 50 times. We dare you. | |
| Jul 23, 2026 12:47 PM | The "viral t-shirt" everyone's talking about (this email) | |
| Jul 23, 2026 4:00 AM | The tee that survives match day... | |
| Jul 23, 2026 1:22 AM | Still browsing? | |
| Jul 22, 2026 6:30 AM | 200,000+ happy lads. |
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