Bulletproof subject lines
128 subject lines averaging 32 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Sep 13, 2026 12:15 PM | Your Private Sale Ends Tonight | 30 | 30% off until midnight | Sep 13, 2026 12:15 PM · 30 characters. 30% off until midnight | |
| Sep 12, 2026 12:15 PM | Your Cup Is Only Half Built | 27 | 30% off through tomorrow | Sep 12, 2026 12:15 PM · 27 characters. 30% off through tomorrow | |
| Sep 11, 2026 2:44 PM | Your Coffee Has a Job to Do | 27 | 30% off for three days | Sep 11, 2026 2:44 PM · 27 characters. 30% off for three days | |
| Sep 10, 2026 10:52 AM | Your Three O'Clock Coffee | 25 | Half the caffeine, so it lands after lunch | Sep 10, 2026 10:52 AM · 25 characters. Half the caffeine, so it lands after lunch | |
| Sep 8, 2026 5:18 PM | Tonight Is the Last Night | 25 | 30% off until midnight | Sep 8, 2026 5:18 PM · 25 characters. 30% off until midnight | |
| Sep 7, 2026 6:38 PM | One More Day of 30% Off | 23 | And a free tumbler on orders over $90 | Sep 7, 2026 6:38 PM · 23 characters. And a free tumbler on orders over $90 | |
| Sep 6, 2026 1:55 PM | The Rest of Your Routine | 24 | The tumbler is yours on orders over $90 | Sep 6, 2026 1:55 PM · 24 characters. The tumbler is yours on orders over $90 | |
| Sep 5, 2026 8:34 PM | We Saved You 20% | 16 | Your code is inside. Use it at checkout | Sep 5, 2026 8:34 PM · 16 characters. Your code is inside. Use it at checkout | |
| Sep 5, 2026 1:55 PM | Your Morning, According to Them | 31 | What they say about us | Sep 5, 2026 1:55 PM · 31 characters. What they say about us | |
| Sep 4, 2026 3:13 PM | Light, Medium, Medium-Dark, Dark | 32 | Four roasts, 30% off through Tuesday | Sep 4, 2026 3:13 PM · 32 characters. Four roasts, 30% off through Tuesday | |
| Sep 3, 2026 4:52 PM | Twenty Grams Before the Coffee | 30 | Your body makes less of it after 25 | Sep 3, 2026 4:52 PM · 30 characters. Your body makes less of it after 25 | |
| Sep 2, 2026 5:21 PM | Three Ways to Fill Your New Tumbler | 35 | Plus 30% off for Labor Day | Sep 2, 2026 5:21 PM · 35 characters. Plus 30% off for Labor Day | |
| Sep 1, 2026 5:24 PM | 30% Off Your Routine | 20 | And a tumbler on orders over $90 | Sep 1, 2026 5:24 PM · 20 characters. And a tumbler on orders over $90 | |
| Aug 30, 2026 12:07 PM | Last Night to Get In First | 26 | Sign up tonight to get in | Aug 30, 2026 12:07 PM · 26 characters. Sign up tonight to get in | |
| Aug 28, 2026 5:28 PM | Labor Day Opens Early This Year | 31 | Join by text and shop before everyone else | Aug 28, 2026 5:28 PM · 31 characters. Join by text and shop before everyone else | |
| Aug 27, 2026 5:56 PM | The Coffee You Can Drink at 5 PM | 32 | Half the caffeine, and it still tastes like a latte | Aug 27, 2026 5:56 PM · 32 characters. Half the caffeine, and it still tastes like a latte | |
| Aug 25, 2026 3:55 PM | Everything We Launched This Year | 32 | New releases you have not tried yet | Aug 25, 2026 3:55 PM · 32 characters. New releases you have not tried yet | |
| Aug 24, 2026 6:10 PM | You Don't Have to Pick Just One | 31 | Final hours on both MCT oils, 25% off | Aug 24, 2026 6:10 PM · 31 characters. Final hours on both MCT oils, 25% off | |
| Aug 23, 2026 11:16 AM | Two Months of Mornings in One 32 oz Bottle | 42 | Every MCT oil is 25% off through the 24th | Aug 23, 2026 11:16 AM · 42 characters. Every MCT oil is 25% off through the 24th | |
| Aug 22, 2026 11:31 AM | MCT Oil Is Energy With No Caffeine In It | 40 | 25% off through the 24th | Aug 22, 2026 11:31 AM · 40 characters. 25% off through the 24th | |
| Aug 22, 2026 4:47 AM | We Saved You 20% | 16 | Your code is inside. Use it at checkout | Aug 22, 2026 4:47 AM · 16 characters. Your code is inside. Use it at checkout | |
| Aug 21, 2026 5:47 PM | C8 Becomes Ketone Fuel Within Minutes, 25% Off | 46 | Triple-steam distilled from the most ketogenic part of the coconut | Aug 21, 2026 5:47 PM · 46 characters. Triple-steam distilled from the most ketogenic part of the coconut | |
| Aug 20, 2026 12:20 PM | Brain Octane® and Every Other Oil, 25% Off | 44 | Pure C8 or the everyday blend, both on sale until the 24th | Aug 20, 2026 12:20 PM · 44 characters. Pure C8 or the everyday blend, both on sale until the 24th | |
| Aug 19, 2026 10:42 AM | Last Hours to Get Two for Less | 30 | 50% off the second one is hours away from ending | Aug 19, 2026 10:42 AM · 30 characters. 50% off the second one is hours away from ending | |
| Aug 18, 2026 6:04 PM | Make Your Second Bulletproof One You Haven't Tried | 50 | Forbes, the NY Post, and BevNET picked these three | Aug 18, 2026 6:04 PM · 50 characters. Forbes, the NY Post, and BevNET picked these three | |
| Aug 17, 2026 2:49 PM | Focus, Gut or Mood: Your Second Is Half Price | 45 | Three Bulletproof coffees that do more than wake you up | Aug 17, 2026 2:49 PM · 45 characters. Three Bulletproof coffees that do more than wake you up | |
| Aug 14, 2026 5:24 PM | Buy Coffee, Get Brain Octane® Half Off | 40 | Or any two things in our website, August 14 to 17 | Aug 14, 2026 5:24 PM · 40 characters. Or any two things in our website, August 14 to 17 | |
| Aug 13, 2026 1:18 PM | Two Ways to Drink Our Newest Coffee | 35 | One over ice, one after dinner, both ready in five minutes | Aug 13, 2026 1:18 PM · 35 characters. One over ice, one after dinner, both ready in five minutes | |
| Aug 12, 2026 6:22 PM | The Mood Booster Instant Mushroom Latte Is Here | 47 | Real milk, mushrooms, adaptogens, and MCT oil, ready in seconds | Aug 12, 2026 6:22 PM · 47 characters. Real milk, mushrooms, adaptogens, and MCT oil, ready in seconds | |
| Aug 9, 2026 10:57 AM | Last Day at 30% | 15 | One more night | Aug 9, 2026 10:57 AM · 15 characters. One more night | |
| Aug 7, 2026 4:28 PM | Definitely My Most Favorite Coffee Ever | 39 | Real reviews from real customers, 30% off your first order | Aug 7, 2026 4:28 PM · 39 characters. Real reviews from real customers, 30% off your first order | |
| Aug 6, 2026 5:10 PM | 30% Off First, 20% Off Every Order After | 40 | Plus free shipping on every order | Aug 6, 2026 5:10 PM · 40 characters. Plus free shipping on every order | |
| Aug 5, 2026 5:22 PM | 20 Grams of Collagen, Every Single Scoop | 40 | Collagen Peptides, 30% off your first order | Aug 5, 2026 5:22 PM · 40 characters. Collagen Peptides, 30% off your first order | |
| Aug 5, 2026 4:47 AM | We Saved You 20% | 16 | Your code is inside. Use it at checkout | Aug 5, 2026 4:47 AM · 16 characters. Your code is inside. Use it at checkout | |
| Aug 4, 2026 6:51 PM | What Your Coffee's Been Missing | 31 | Brain Octane® C8 MCT Oil, 30% off your first order | Aug 4, 2026 6:51 PM · 31 characters. Brain Octane® C8 MCT Oil, 30% off your first order | |
| Aug 3, 2026 5:57 PM | Your First Order Is 30% Off | 27 | Through 8.9, then your savings continue | Aug 3, 2026 5:57 PM · 27 characters. Through 8.9, then your savings continue | |
| Jul 30, 2026 4:08 PM | Last Day: 30% Off Sitewide | 26 | Offer ends at midnight | Jul 30, 2026 4:08 PM · 26 characters. Offer ends at midnight | |
| Jul 29, 2026 1:42 PM | Black Friday in July: 30% Off | 29 | Two days of our biggest discount | Jul 29, 2026 1:42 PM · 29 characters. Two days of our biggest discount | |
| Jul 28, 2026 5:43 PM | Meet Brain Octane® MCT Powder | 31 | The same C8 MCTs, now in a scoop | Jul 28, 2026 5:43 PM · 31 characters. The same C8 MCTs, now in a scoop | |
| Jul 26, 2026 1:28 PM | The Sale Ends Tonight | 21 | Second one's still 50% off, sitewide, until midnight | Jul 26, 2026 1:28 PM · 21 characters. Second one's still 50% off, sitewide, until midnight | |
| Jul 25, 2026 12:38 PM | The 5lb Bag Is Where This Deal Peaks | 36 | The Original and The Mentalist, buy one get the next 50% off | Jul 25, 2026 12:38 PM · 36 characters. The Original and The Mentalist, buy one get the next 50% off | |
| Jul 24, 2026 6:12 PM | 56,000+ People Already Said It | 30 | Real reviews, real routines, buy one get one 50% off | Jul 24, 2026 6:12 PM · 30 characters. Real reviews, real routines, buy one get one 50% off | |
| Jul 23, 2026 3:13 PM | Your Morning Doesn't End at Coffee | 34 | Collagen, MCT oil, and vitamins, all buy one get one 50% off | Jul 23, 2026 3:13 PM · 34 characters. Collagen, MCT oil, and vitamins, all buy one get one 50% off | |
| Jul 22, 2026 6:55 PM | Pick Your Format, Keep Your Ritual | 34 | The Original, in ground, whole bean, pods, or cold brew. | Jul 22, 2026 6:55 PM · 34 characters. The Original, in ground, whole bean, pods, or cold brew. | |
| Jul 21, 2026 5:38 PM | Your Second One Is Already Half Off | 35 | Sitewide, still live. See exactly what you save | Jul 21, 2026 5:38 PM · 35 characters. Sitewide, still live. See exactly what you save | |
| Jul 20, 2026 6:21 PM | Buy One, Get the Next 50% Off | 29 | Sitewide. Coffee, collagen, and more, all half off the second one | Jul 20, 2026 6:21 PM · 29 characters. Sitewide. Coffee, collagen, and more, all half off the second one | |
| Jul 17, 2026 4:12 PM | Ends Tonight. 20% Off Best Sellers | 34 | Last chance to restock your routine at this price. | Jul 17, 2026 4:12 PM · 34 characters. Last chance to restock your routine at this price. | |
| Jul 16, 2026 6:31 PM | A Creamy Keto Dressing In 10 Minutes | 36 | Made with Brain Octane®. Best sellers still on sale, ends tomorrow | Jul 16, 2026 6:31 PM · 36 characters. Made with Brain Octane®. Best sellers still on sale, ends tomorrow | |
| Jul 15, 2026 7:43 PM | Your Supplement Best Sellers Are 20% Off | 40 | The daily additions your routine has been missing | Jul 15, 2026 7:43 PM · 40 characters. The daily additions your routine has been missing | |
| Jul 14, 2026 7:02 PM | The Best Coffee Lineup Just Got 20% Off | 39 | 58,000+ reviews across our roasts | Jul 14, 2026 7:02 PM · 39 characters. 58,000+ reviews across our roasts |
Based on 128 emails received from May 29 to Nov 2, 2026. Times in US Eastern. How we collect